(Belgrade, January 28, 2021): Today, at a press conference held at the Cineplexx cinema in the UŠĆE Shopping Center, journalists attended the grand opening of the WORD SHOP. This unique store was first opened in Belgrade at 11 am, and half an hour later to the rest of the world. The shop’s authentic offer was presented first in the online store in the Serbian language, and then on the platform in English. Although this is an online store, it was opened in UŠĆE Shopping Center as a one-of-a-kind place in Belgrade where people will not only be able to shop, but also have the most diverse experiences, socialize, meet and hear motivational speeches. A unique store in a unique shopping center!
Next to the entrance of this wonderful store is the inscription that reads: “Words are powerful. Words can completely change the course of life. That is why it is necessary to understand how serious the product they are. Most importantly, words play an important role in every person’s life. Sometimes the rise or the fall, and even life itself, depends on them. ” As of today, the unique online WORD SHOP is open to all visitors – www.prodavnicareci.com and www.thewordsmarket.com .
Vesna Vlatković, the author and owner of the store concept, presented the shop’s diverse offer. The people present at the opening were in for a surprise when they heard that they could order various texts to be written here, as well as speeches for different occasions, poetry and even books. The most luxurious product in the shop is the “magic word” – the ability to buy not only words but also ideas. Vesna also mentioned that at the moment of purchase, the buyer becomes the owner of the words and gets the power to use them. When it comes to oral words, the shop’s Authentic Education Programme is also unique because it will offer a programme based on the exceptional experience of and held by the Best PR of the Balkans om 2020. The Success in Five Steps training will open the way to success for many young managers. When asked about the price of the product, Ms. Vlatković answered: “Our shop sells expensive products. There will never be a sale because we will never diminish the value of the word. But that is why there will be gifts and creative fun for shoppers at various competitions called „Word-for- word-award. “Vesna Vlatković especially thanked the friends of the store who, even before the opening, visionarily recognized and supported the concept, giving it their trust. The brands UŠĆE Shopping Center, A Hotels, HSS, BeoExpo, Profit magazine, Turistični Svet, Business and Luxury, eKapija, amd Ninamedia are incorporated into the store’s foundation, while its circle of friends will increase over time.
In her address, Nevena Martinović, PR and Digital Manager of UŠĆE Shopping Center, underlined that the UŠĆE brand is recognized as a synonym for shopping in the country and the region, but also a place that sets standards in the market and where everything happens first, including the opening of such a unique store. She also expressed satisfaction that UŠĆE can support the creation of a new brand and wished them many beautiful and inspiring words.
A special guest at this unusual event was also Brana Antović, owner and editor of the blog Brana’s Divine World, who was chosen by the host as a “person of the word”. She is also recognized as a person who respects words, nurtures an authentic style of communication and clothing in her work, but most importantly, she is a person who stands behind her words because she has a stance. In the interesting conversation that followed, Brana confirmed that the words are really powerful, and her words were a real refreshment for the journalists this time as well.