BIG CHANGES IN THE WORLD OF PAYMENTS WILL NOT BYPASS SERBIA

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How we will soon be paying on everyday level and what big changes are coming to the world of finance services and banking were among the key topics of the panel discussion „Mobile payments in Serbia – past, present and future“. The panel was hosted by Norwegian fintech Auka, voted the best European mobile payments platform in 2017*, and H.E. Arne Sanes Bjornstad, Ambassador of Norway to Serbia.

The way of paying and providing finance services in Serbia, as well as across Europe, will be affected by Revised Payment Service Directive – PSD2, adopted in EU early this year, even though Serbia is not the part of EU at the moment, it was concluded at the panel. This directive enables third parties to provide finance services, whether these are fintech companies or giants such as Google, Apple, Facebook or Amazon.

 

According to PSD2, banks will have to provide access to third parties to account of their clients through APIs and enable them to form finance services based on bank data and infrastructure. This will have to happen September 2019 the latest, when Regulatory Technical Standards (RTS), which regulate PSD2, will come to power.

 

People don’t like change, but if you give them a solution, they will accept it. This can apply as well to mobile payments. When mobile payments come to a market, it is like a tsunami and you don’t know what is going to happen. Banks can be very scared, but they want to have an opportunity to be a part of that because nobody knows what this ‘tsunami’ will bring. You can’t fight change, but you can be the change“, underlined Daniel Doderlein, CEO and Founder of Auka.

 

Srđan Novaković, Head of Group Digital Banking at Addiko Bank Serbia exclaimed that market in Serbia and the regional markets are ready for the mobile payments:

Customers are glad to accept it, but it’s not all about the customers. It’s about the merchants as well, the big players, and also about the banks who need to get together and to launch the best and the only one mobile app that would be acceptable for the customers. I think it’s feasable and we need to be quick because the customer wants to have simple solution directly on the mobile phone rather than to use payment cards”.

If banks go together in this, we can succeed. The banking is going to change. All the banks in Serbia have the will, but you need the permission as well. Serbia was oftenly used as a pilot country for this”, said Miloš Polovina, President of Digital Banking Committee at the Association of Serbian Banks.

Zorana Branković, Head of Multichannel Office, Banca Intesa Serbia, said that the future of mobile payments in Serbia is bright and that there is a lot of positive will from the banks’ side, from the National Bank of Serbia and the users as well. „In the next three to four years we will have a completely different situation in banking and payments in our country. Banca Intesa is doing a lot of things already in this regard“, she added.

In a research that Auka commissioned in April this year, 2000 senior decision makers in banks were asked about payments regulations and mobile payments, out of them 100 Serbian bankers.

In the survey, even though 45 percent of Serbian bankers said that banking will fundamentally change in the coming period, not more than 30 percent of them said they are ready to accept that third parties take over the payment channels.

Doderlein added that the biggest obstacle to introducing mobile payments would be if no bank would have the courage to cooperate with fintechs.

In mobile payments, if as a company you provide them alone, you will own the market, and that’s the benefit. All other banks will be furious. When colaborating with banks or telecommunication providers in offering mobile payments, you don’t own the market because you’re selling the same thing, but it costs much less. In Norway, for example, 82 percent of the population is using one provider of finance services. Banks want to own their relationship with customers. It’s much cheaper to have one solution, one app for mobile payments, but you constantly need to invest in innovations“, he concluded.

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