Health Minister, Zlatibor Lončar visited Coca-Cola which, this year, celebrates its 50th anniversary in Serbia. At the meeting with the minister, the company representatives presented the results of the long-term cooperation between the Ministry, Coca-Cola and Rosa Water.
Since 2010, proceeds from the sale of Rosa Water have been directed towards supporting babies and parents through establishment of breast milk banks and parenting schools across Serbia. In addition to the existing initiatives and as a member of the Serbian Chamber of Commerce’s Food Industry Association, the company has been supporting the National Programme for the Prevention of Obesity, a joint campaign of the Ministry of Health and Serbian food industry. A campaign called “Strive for Balance” will be launched this year. It aims to motivate people to adopt a healthy lifestyle in terms of nutrition and physical activity which will be done through informative and educational activities involving consumers. At the meeting, Coca-Cola representatives also spoke about further cooperation on numerous initiatives, as well as continuation of the projects of Rosa Water which will continue supporting parents in Serbia in the years to come.