IQOS 3 and IQOS 3 Multi products presented in Belgrade

The next-generation of IQOS products – IQOS 3 and IQOS 3 Multi, representing a step further in the evolution of this innovative heated tobacco system, was launched in Belgrade last Friday.

Through a synergy of superior design and advanced performance, IQOS 3 provides smokers who would otherwise continue smoking cigarettes with an opportunity to switch to better alternatives. Listening to the needs of IQOS users, Philip Morris has offered the latest version of the system, both sophisticated and elegant, with a shorter charging period, magnetic lock, thinner holder, while continuing to provide supreme experience of enjoying the best-quality tobacco.

IQOS 3 Multi represents an innovation both in its design and usage compared to previous versions, as it can be used ten times in a row without charging, while keeping the elegant style and experience of the original version.

By presenting the next generation of products, Philip Morris has taken a step further in achieving its vision of a tobacco smoke-free world. So far, more than 4.5 billion dollars and more than a decade of scientific research by the most prominent global experts have been invested in the IQOS development. IQOS is the first product from its category launched in the market, and the positive trend initiated by Philip Morris is reflected in the fact that nearly 6 million smokers have switched to this better and less harmful alternative to cigarettes since the launch of IQOS four years ago until the present day.

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