Ovation BBDO, with the cooperation of Popular, Nikola Majdak and Ana Nedeljković, won this year’s Mixx Awards Grand Prix. The prize was awarded for the campaign of the Jaffa brand of Munchmallow.
The prize was awarded to the second, final, day of the Digital Day 2019 conference, held this year for the ninth time in Belgrade’s Yugoslavian Drama Theater.
Awards for the best digital campaigns in the past year have been awarded at the internationally recognized IAB Mixx Awards, which are held this year for the third time. Other Mixx (Marketing and Interactive Excellence) Awards won:
BEST PRODUCT LAUNCH: GUARANA , Pioniri Communications, Brand / Advertiser – Knjaz Miloš
BEST SOCIAL BUILDING: Metalac – New Strategic, Pioniri Communications, Brand / Advertiser – Metalac
BEST SOCIAL INFLUENCER MARKETING: GUARANA, Pioniri Communications, Brand / Advertiser – Knjaz Miloš
BEST VIDEO AVERTISING CAMPAIGN: Black n easy – True Turkish coffee ready for a minute, Executive group, Brand / advertiser – Grand kafa, associates – IM Production
BEST BRANDED CONTENT: Intarifa Chat Interviews – Fullhouse Ogilvy, Brand / Advertiser – VIP Mobile, Associates – Vice, OMD
BEST BRAND AWARENESS CAMPAIGN: Munchmallow – Ovation BBDO, Brand / Advertiser – Munchmallow, Jaffa, Associates – Popular, Nikola Majdak and Ana Nedeljkovic
BEST CROSS MEDIA CAMPAIGN: Munchmallow – Ovation BBDO, Brand / Advertiser – Munchmallow, Jaffa doo, Associates – Popular, Nikola Majdak and Ana Nedeljkovic
BEST INNOVATION: Schweppes Character Manual – Drive & McCann, Brand / Advertiser – Coca-Cola Company
BEST SOCIAL MEDIA CAMPAIGN: Frikom – My Billboard is Better Than You, Pioniri Communications, Brand / Advertiser – Frikom
The IAB Award MIXX awards to the most experienced industry, which sets itself on the standards that inspire, and presents the best practices in industrial digital marketing.
