It is important to remain innovative as long as it serves accomplishment of a certain task given to us by our client Our profession is still a profession of people for people from people, and the most important thing is … Continue reading
Although, by nature of things, we are going to lag behind wealthy and developed countries for years, the process of ‘globalization of individual communication’ will undoubtedly change the general map of all communication directions
At the festival KAKTUS 2016 Atanas Raykov will speak on the topic “How to Best Leverage The Power of Social Communication”.
On 27 and 28 October at the Crowne Plaza in Belgrade Marketing Network is organised the second National Festival of integrated communications – KAKTUS 2016. Under this year’s slogan “Construct a good idea!”, the festival will focus on the integration, but … Continue reading
If we lose sight of the need to engage and excite consumers, then advertising will also lose its soul!