AliExpress is interested in Serbia and the rest of Central and Eastern Europe because we believe people in those countries would enjoy using our platform
Choosing to attend xCEED was therefore a natural fit for us to share some our work in payments, and also to learn more about the payments scene in the region, said Zhiyu Chen, Chief Commercial and Product Officer at AliExpress, exclusively for the D&C magazine.
What made Alli Express so popular in Serbia? Also in the world? What is the secret?
— AliExpress is popular in Serbia and across the world for a variety of reasons. Firstly, we have a very wide range of products, which means people buying on AliExpress can find products they can’t find elsewhere. Secondly, we are not only focused on selling our products, we also want to give people visiting AliExpress an entertaining and social experience so they feel part our community. We often hear this when we get feedback from our users. Finally, we try and focus on providing our users with high quality products at good prices. Something everyone likes.
Who are your biggest customers in Serbia, citizens or businesses?
— AliExpress is a business to consumer platform, so our biggest customers are naturally individuals who are looking for a different kind of shopping experience.
What is the Alliexpress interest for Serbia and the region?
— AliExpress is interested in Serbia and the rest of Central and Eastern Europe because we believe people in those countries would enjoy using our platform. We also see significant opportunities for the growth of e-commerce, fintech and other technology and data enabled services in the region over the coming years and we would hope to share our experience in other countries to help aid that development.
Why did you choose xCEEd?
— Payments is one of the most important parts of our business. If people are not able to pay for their products, then they can’t buy from AliExpress, so we put a big focus on having the correct payment infrastructure in all the regions we operate in. We are also a technology company and we like to support and enable innovative new payment methods that make life easier for people using AliExpress. You can see partnerships we have had with P24 in Poland and Ideal in the Netherlands as examples of how we work with payments companies.