Nicolaas Houwert, General Manager of Hilton hotel Belgrade: New strategies and new ways of doing business

 This spring we will surprise our guests with a completely new approach to their needs and tastes. 

While the road to recovery will likely be long, we remain positive about the future.  When the world is ready to travel again, the team at Hilton Belgrade will be here to welcome guests with the light and warmth of hospitality once more, said General Manager of Hilton Belgrade, Nicolaas Houwert.

The Hilton Belgrade is one of the few hotels that hasn’t suspended the operations during the Covid-19 crisis, how did you manage to provide all necessary measures and maintain guests’ trust?

The wellbeing of our guests and Team Members is our highest priority, and we take great pride in maintaining the highest standards of cleanliness and hygiene. During this period, we developed additional measures in line with local health authorities in Serbia to make our cleaning and hygiene protocols even more rigorous and provide peace of mind for everyone that came through our doors.

During the last two months, we have also been proudly supporting our community – we offered complimentary accommodation to a group of 87 members of the Russian Armed Forces who between them have disinfected more than 1.5 million square meters of public spaces and facilities across the country. This was our small contribution to the COVID-19 battle we all fight together.

In which ways can Hilton Belgrade Hotel can ensure a new level of safety?

Hilton recently announced Hilton CleanStay – a new programme to deliver an industry-defining standard of cleanliness and disinfection at Hilton properties across the world. Hilton will collaborate with RB, maker of Dettol, and consult with Mayo Clinic, the top-ranked hospital system in the United States, to develop elevated processes and team member training to help Hilton Belgrade guests enjoy an even cleaner and safer stay from check-in to check-out. The programme will roll out from June across the world so we look forward to sharing more information then.

Do you see new business opportunities For Hilton Belgrade in this new reality that has affected the hospitality industry more than any other?

While this is a challenging time across the industry, a crisis like this brings the opportunity to look at new strategies and new ways of doing business.

Because of travel restrictions and reduced levels of confidence among travelers in general, in this initial recovery period here at Hilton Belgrade, we will turn our focus to our domestic guests, with an eye on providing exquisite Food & Beverage outlets alongside our signature hospitality we are famous for. Following the safety measures and government recommendations, we started the new season in our Oasis Garden and re-opened the doors to SkyLounge rooftop bar & dining on May 4th. This spring we will surprise our guests with a whole new approach to their needs and tastes.

As government restrictions are reviewed, we also look forward to welcoming back our business guests for meetings for up to 50 people. While we have of course all got used to virtual meetings during this unique time, nothing beats face-to-face connections and we look forward to helping businesses reconnect in a safe way.

What long term effects will this crisis have on the hospitality industry?

While the road to recovery will likely be long, we remain really positive about the future.  When the world is ready to travel again, the team at Hilton Belgrade will be here to welcome guests with the light and warmth of hospitality once more.

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