Today in Belgrade, in the hall of the Serbian Chamber of Commerce, the Serbia Goes Green conference was held, organized by Color Media Events, dedicated to the topics of green transition, innovations in the circular economy and sustainable development of the Serbian economy
Vukašin Vojinović, from the Serbian Chamber of Commerce, stated in his introductory presentation that Color Media Group is recognized by PKS as a reliable partner and strategic ally in this important green transition process.
“Regardless of the wars in Ukraine and the Middle East, the global crises and all the challenges the world is going through, I believe that in Serbia we must persevere in the conversation about human rights and environmental protection, because these are topics that must not be left off the table, and that is why I am especially glad that even today, with our partners from institutions, international organizations and the economy, we continue to build awareness and concrete changes, which must not remain only on paper, but must become part of everyday life and a serious social response”. said Robert Čoban, president of Color Press Group, opening the conference.
Nenad Ivanišević, Provincial Secretary for the Economy of AP Vojvodina stated in his opening address that “Environmental protection, equality and culture are not a matter of regulations, but a matter of home education — when it becomes part of our mentality, we will not do it because we have to, but because we believe it should.”
“The green transition is not a burden — it is an opportunity to grow in a different way, to invest thoughtfully and to innovate with a purpose,” Matilde Mordt, permanent coordinator of the UN in Serbia, believes.
The Ambassador of the Kingdom of Norway, H.E. Christine Melsom with her statement that “the green transition is not just about reducing emissions — it’s about changing the way we produce, use and reuse resources, to build a cleaner and more responsible economy of the future.”
Nikola Pontara, director of the World Bank office, had a message for Serbian society, saying that “The green transition will not be cheap or easy — but it is the only way for Serbia to become more competitive, more resilient and to ensure long-term growth and a better quality of life.”
In the first panel entitled “Circular economy for the new age: Innovative and sustainable transformation of the Serbian economy”, the concepts of the circular economy and the possibilities to harmonize the Serbian economy with modern green standards were discussed. Participants presented different approaches and practical examples that can contribute to sustainable transformation, especially in the context of waste, recycling, energy efficiency and innovation in business. Nebojša Vraneš from the Serbian Chamber of Commerce, Violeta Belanović from SekoPak, Tisa Čaušević from HBC Coca-Cola Serbia, Andrea Radonjić from the Alliance for Circular Economy and Jelena Penezić from the French Development Agency (AFD) took part in the debate. The conversation was moderated by Nikola Božić from the Faculty of Applied Ecology “Futura”.
On the second panel, entitled “Green industry in Serbia: Sustainable development and environmental protection as a priority of the business community”, it was discussed how the green agenda is becoming an integral part of the strategic development of companies and institutions in Serbia. The panelists pointed out that it is crucial for the economy to move towards sustainable practices, responsible use of resources and protection of natural resources, but also that such initiatives are increasingly recognized as an economic opportunity, not just an obligation. Tijana Koprivica from Delta Holding, Aleksandar Đorđević from MK Energy, Jelena Višekruna and Miljana Cepić from Fruška Gora National Park, as well as Milo Plamenac from the German Organization for International Cooperation (GIZ) presented their experiences and initiatives. The panel was moderated by Marko Cvetković from ElevenEs.
The tenth Serbia Goes Green 2025 conference once again demonstrated the readiness of the business community, institutions and international partners to work together to improve Serbia’s sustainable development.
The conference organized by Color Media Events was supported by the Chamber of Commerce of Serbia, HBC Coca-Cola Serbia and Montenegro, Delta Holding, Sekopak, Carlsberg Serbia, Alliance for Circular Economy, MK Group and Palkovsky.
Photo: Goran Zlatković
