Belgrade, 24 September 2025 — The twelfth DIGITAL 2025 conference, organised by Color Media Events and Diplomacy & Commerce magazine with the support of the Serbian Chamber of Commerce, once again brought together key leaders from the digital industry, telecommunications, media and artificial intelligence across the region
Throughout the day, government officials, representatives of international organisations and leading companies exchanged ideas and experiences about the future of digital technologies and their impact on the economy, media and society.
The conference was officially opened by Boris Bratina, Minister of Information and Telecommunications of the Republic of Serbia, alongside Predrag Nikolić from the Centre for Digital Transformation of the Serbian Chamber of Commerce, Tina Aničić from UNFPA and Robert Čoban, President of Color Press Group. In their opening remarks, they highlighted Serbia’s potential to become a regional leader in the field of digital economy and innovation.
“It is a great pleasure to welcome you to the 12th Digital Conference. Looking at this year’s programme, it is clear how quickly and dynamically the field of digital technologies is evolving. The path we have travelled since our very first conference would take some other industries fifty or even a hundred years. This only shows how important it is for us to gather, exchange experience and keep pace with this extraordinary rate of change,” said Robert Čoban, President of Color Press Group, when opening the event and announcing the day’s programme.
“Since last year’s Digital, the Ministry of Information and Telecommunications has taken several steps in various areas. We have continued the rollout of broadband infrastructure in rural parts of the country — the so-called ‘rural broadband’ programme — to ensure every citizen of Serbia has access to fast internet. We have also advanced our work on strengthening cybersecurity systems in line with the National Strategy 2022–2026, because we believe digital development makes sense only if it is secure and fosters trust in digital services,” stated Minister Bratina.
The conference programme featured five dynamic panel discussions with more than twenty prominent speakers. Regional telecommunications leaders — Natali Delić (Telekom Srbija), Mike Michel (Yettel Srbija), Judit Albers (A1 Srbija) and Slobodan Đinović (Orion Telekom) — explored the future of network technologies and user expectations in the years to come.
Particular attention was drawn to the panel Leaders of the AI Revolution, where experts such as Aco Momčilović (Global AI Ethics Institute) and Nikola Kostoski (Dr. Max Serbia) discussed how artificial intelligence is shifting from being a competitor to becoming a vital ally to business and the creative industries.
The transformation of the content market was at the centre of the panel What We Will (Not) Be Watching in 2026, where executives from leading TV and digital platforms analysed changes in audience habits and distribution models. The following session, Video Didn’t Kill the Radio Star, demonstrated how radio is finding new channels and ways to engage listeners in the digital era, while the final panel, Fake, Deepfake, Deeper and Deeper…, tackled the pressing issues of accountability for brands, media and users in the age of AI-generated content.
The evening concluded with the presentation of the prestigious DIGITAL AWARDS, honouring the best achievements in the digital industry for 2025, followed by informal networking at the After Work cocktail.
For the twelfth consecutive year, the DIGITAL conference has gathered top experts and delivered key insights into the direction of digital transformation in the region, reaffirming Belgrade as a central hub for knowledge exchange and innovation.
The DIGITAL 2025 conference was supported by sponsors including mts, Yettel, A1, Star Channel, Orion Telekom, directmedia, Vision Partners and the Serbian Chamber of Commerce.