A Serbian company contributes to a global vision where technology serves humanity through innovations that go beyond conventional digitalisation
Dr Aleksandar Nestorov, CEO of Forceman Technologies, shares insights into how the company combines engineering expertise, software innovation, and Japanese business philosophy to help shape the future of Society 5.0.
Forceman Technologies will mark its tenth anniversary next year. How would you summarise a decade of development – from the initial idea to your current market position?
Forceman Technologies is a Serbian company that has positioned itself as a key player in global industrial transformation. Through innovative software solutions such as Forceman Commander, the company enables labour-intensive organisations to optimise workforce management, reduce costs, and increase productivity. By integrating Japanese knowledge management philosophy with modern digital tools, Forceman Technologies not only improves business processes but also contributes to the global vision of Society 5.0 – a society that balances technological progress with human values.
Over the past decade, Forceman Technologies has evolved from an ambitious idea into a recognised leader in workforce management. The entire ten-year period has been dedicated to developing Forceman Commander, our flagship software solution, resulting in a comprehensive, innovative system for managing knowledge and qualifications in labour-intensive environments.
We have distinguished ourselves as pioneers in digitalisation within this field, not only in the region but also beyond, because we are not a typical software company – we are an engineering organisation offering software-based solutions. We approach digitalisation only after processes have first been optimised using traditional methods. Our competitive advantage lies in owning innovations in areas that few experts, either in Serbia or globally, address in this way.
True innovation takes time
Your company relies on the Japanese concept of knowledge management, which you successfully integrate through modern software tools. What is the essence of this method, and how does it function in the digital environment of the 21st century?
The Japanese concept of knowledge management, rooted in Lean methodology, offers a structured approach to eliminating waste in business processes. A key aspect of the Lean philosophy is the optimal use of employees’ knowledge and talents – a resource often overlooked in many organisations.
Our company recognised the lack of practical application of Lean tools in the area of efficiently utilising available talent and knowledge. We enhanced traditional tools by introducing innovative elements and newly developed impact factors. As a result, we created an intelligent system that enables process owners to manage task allocation based on qualifications, process control, and knowledge management in just a few simple steps. Forceman Commander has thus set new standards in global business while increasing the profitability of the organisations that use it.
You are recognised as one of the few domestic members of the Japanese Business Alliance in Serbia (JBAS). What does this recognition mean to you, and how is this cooperation evolving?
Membership in the Japanese Business Alliance in Serbia (JBAS) is a significant recognition for Forceman Technologies, as it affirms the company’s alignment with the values of Japanese business philosophy. Our company actively contributes to promoting innovations that merge traditional Japanese principles and Lean methodology with modern digital solutions developed in Serbia.
Forceman Technologies participates in initiatives within the Japanese community that prioritise people at the centre of business processes, aligning with the Society 5.0 concept. Our close cooperation with Japanese companies offers valuable insight into global technological trends, as Japan is a leader in innovation and industrial digitalisation. This form of collaboration motivates us to continue developing our solutions while also tracking and applying new trends in digital transformation.
How would you describe Forceman Technologies’ current position in the Serbian market and beyond? Which industries are currently your most important partners?
What sets Forceman Technologies apart in the market is our complementary offer. In addition to software solutions, we provide expert process knowledge, which is a crucial preliminary step toward successful digitalisation. Simply put, Forceman Technologies specialises in complex processes where the human factor plays a central role. Whether in industrial production, logistics, or quality management systems, our solutions deliver full optimisation and maximum efficiency. This unique combination of technological innovation and expertise makes us a reliable partner for companies seeking advanced digital transformation of their operations.
Our most important partners come from the automotive, aviation, and pharmaceutical industries, where qualification management requirements are particularly high. In addition to these sectors, our solutions are also applied across various other industries where organisations seek smart tools for optimising costs and boosting productivity.
The vision of EXPO Osaka 2025 is Society 5.0 – a society built on harmony between technology and human values. How does Forceman Technologies align with this vision?
EXPO Osaka 2025 is conceived as a global platform for innovation, with the concept of Society 5.0 representing a balance between technological advancement and human values. This approach not only enhances digitalisation but ensures that progress in technology directly contributes to the quality of life.
Forceman Technologies aligns seamlessly with this vision through intelligent software systems that utilise artificial intelligence to enhance productivity and minimise waste in industry, digitise work processes, and integrate real-time data to support informed decision-making and increase business agility.
EXPO Osaka 2025 will be a hub of global ideas, and our company has the opportunity to contribute to building a sustainable and inclusive society through innovative digital solutions.
We create technology that serves people
Innovation is at the heart of your business. What are you currently working on, and which technologies do you plan to develop in the near future?
In the age of artificial intelligence, one of our latest development directions involves integrating employees’ psycho-physical condition into data analysis. This approach enables more effective task allocation by considering an individual’s mental and physical state, thereby enhancing both productivity and employee satisfaction.
To successfully implement this model, Forceman Technologies employs advanced AI tools that enable the automatic analysis and adaptation of work processes. Our engineers are actively working on the practical application of this system, to introduce it into real business environments soon.
This innovative approach can significantly contribute to workforce optimisation, reducing employee stress and fatigue, and increasing the overall efficiency of business operations.
One of the pillars of your business is the development of software solutions for learning and knowledge management within organisations. How do your Learning Management System platforms specifically help companies improve internal processes and retain expertise?
Forceman Technologies platforms are designed to automate training processes, enhance employee progress tracking, and ensure continuous development of expertise. The key value of this system lies in cost optimisation, as it enables precise planning of training activities, preventing unnecessary sessions and ensuring that companies invest only in the critical knowledge that directly supports business success. Our approach to knowledge digitalisation not only helps companies retain essential skills but also proactively develops them, creating smart, flexible learning systems that evolve in tandem with the organisation.
If you had to choose one value or principle that has defined your company’s journey, what would it be?
Patience lies at the heart of Forceman Technologies’ philosophy, shaping lasting innovation, strategic development, and sustainable business solutions. This principle is not passive waiting, but an active process of refinement, trend adaptation, and thoughtful planning that ensures long-term competitiveness. Our methodology demonstrates that true innovation takes time—enduring technologies are not passing trends, but carefully developed long-term values.
Patient refinement of methodologies leads to precision, allowing companies to achieve maximum efficiency without compromise. Partnerships built on patience foster sustainable growth, turning business relationships into solid foundations for the future.