I believe that Diplomacy & Commerce Montenegro plays a significant role in connecting institutions and entrepreneurs, as it is recognised by a large number of officials and all those who participate in the development of the state of Montenegro
In just one year, Diplomacy & Commerce Montenegro has evolved into a significant platform that connects diplomacy, business, and society within Montenegro and the broader regional context. Its recognition stems from a clear vision, high-quality content, and a dedicated team behind each publication. At the helm of this team is Miloš Dragaš, a young media professional with extensive experience and the founder of the publishing company Draf Media. He brings both business discipline and a deeply rooted sense of identity and culture to this endeavour. Mr. Dragaš discussed the magazine’s unique position in the Montenegrin market, the importance of bridging the diplomatic and business communities, the challenges of modern publishing, expansion plans, and the personal and familial roots that shape his professional journey. His message is straightforward: with a clear vision, the right partnerships, and dedication to the goal, every objective is achievable.
Mr. Dragaš, Diplomacy & Commerce Montenegro magazine has become a recognised brand in Montenegro and the region’s media landscape within just one year. What sets your magazine apart from other media outlets in the Montenegrin market?
Diplomacy & Commerce Montenegro serves the diplomatic and business community of Montenegro, making it unique in the market by primarily focusing on diplomacy. Diplomacy & Commerce is a brand that is very active at the regional level, led by the already established media expert, Mr. Robert Čoban. Therefore, there was no doubt that we would position ourselves at the top of Montenegro’s media scene within the first year.
My experience in the private sector, combined with my involvement in various government and non-governmental activities, provided a solid foundation for creating a healthy infrastructure that has propelled us to our current prominent position.
In conclusion, the recognizability of our brand is the synergy between the business acumen that identified the state’s need to develop in the field of diplomacy and a highly synchronised team that believes in Montenegro’s prosperity in every aspect.
The magazine has published ten issues to date. How do you perceive the role of the magazine in connecting the diplomatic community, entrepreneurs, and institutions in Montenegro?
I must admit that I am truly surprised when I see that Diplomacy & Commerce Montenegro, after two years of operation, has developed friendships of both local and international character. My interest has grown the most in moments when I realise and see that what we do reaches London, Rome, Moscow, and even some other world capitals. Our magazine’s concept is based on numerous interviews with highly successful individuals from the fields of politics, business, sports, and culture – and there are a great many of our people both in Montenegro and abroad. Information thus circulates in a very timely manner, and I would highlight here the original authenticity of Montenegrin local patriotism, regardless of geographical location or profession. I believe that Diplomacy & Commerce Montenegro plays a significant role in connecting institutions and entrepreneurs, as it is recognised by a large number of officials and all those who participate in the development of the state of Montenegro. Challenges lie ahead, and we are eager to grow as a brand, with many innovations in the media field that will benefit the entire community.
In addition to your role as director of this prestigious magazine, you have been the owner of the publishing company “Draf Media” for the past ten years, which has been successfully operating in Montenegro for three years. What are the biggest challenges in publishing today?
Generally speaking, Draf Media operates as a publishing house with great attention to detail in every segment of its business. Many publishing houses face identical challenges, but the main question lies in the answer to whether to invest in print or digital media. The fact is that the 21st century dictates a pace dominated by electronic media. However, given the environment in which we live and the deep respect for the spoken word, printed editions remain relevant. I believe that every publishing house should have a clear assessment of the weight of what it places on the market and orient itself according to the needs of readers.
Do you have plans for business expansion, and do you see potential for regional growth?
A significant portion of the population familiar with my work knows that expansion is what maintains my business equilibrium. After Serbia, Russia, North Macedonia, and Montenegro, I don’t plan to stop, but what is certain is that I’ve found a home.
We are currently negotiating with several European countries, and I must say there is considerable interest because, alongside Diplomacy & Commerce, we are undertaking socially responsible projects related to preventive education for the youngest population. This ultimately attracts significant attention from potential partners and clients. The motto “HURRY SLOWLY” has not yet let me down, so I rely on it and believe that Draf Media will soon expand its operations into new markets.
Although you were born and raised in Belgrade, your roots are in Montenegro, specifically in Pljevlja. How does this dual identity influence your professional path?
I am a Belgrade student and I am proud of it; however, my professional journey began in Pljevlja in 1953. My father laid the foundation of my work ethic and business etiquette, aiming to inspire me through culture, tradition, education, and an unconditional love for our heritage. I believe there hasn’t been a moment in my personal development where I haven’t felt the presence of pride, perseverance, faith, insight, and the subtle intelligence that Cvijić describes in his work on the Dinaric people. As a result of significant investment and immense love for my father’s hometown, I continued the tradition, married a beautiful and proud Montenegrin woman who has been my unwavering support, and gave me a daughter. I live my dream, and I answer this question very precisely – even though it may not seem so – because no professional path is the right one if it isn’t enriched with family blessings.