Enabling innovation through secure, connected, and automated business solutions
Canon, the globally recognized Japanese technology company, has long stood for innovation grounded in purpose. At the heart of its mission is Kyosei, the philosophy of living and working together for the common good. While Canon’s name is often associated with hardware — from cameras to multifunctional devices — its real value today lies in helping businesses transform through digital innovation.
In a world where artificial intelligence and automation are not just buzzwords but business imperatives, Canon brings both heritage and foresight. Across the Adria region, organizations are navigating a new landscape where productivity, cost efficiency, and data security must be continuously reimagined.
We spoke with Angelina Vučković, Country Director Canon Croatia & Area Manager B2B Adria, about how Canon is shaping the future of work, the evolving needs of companies in the region, and why AI is no longer a distant concept but a current driver of growth.
AI and automation are reshaping how companies operate across the globe. What are you seeing in the Adria region?
Businesses in our region are embracing digital transformation, but the pace varies. What’s clear is that AI and automation are no longer optional. They’re essential for staying competitive. Whether it’s increasing productivity, optimizing costs, or strengthening IT security, these technologies are enabling companies to work smarter and more securely.
What we’re also seeing is a shift in mindset: companies are starting to see technology not just as a tool, but as a strategic partner in their long-term growth. Canon’s role is to support that shift, not just with products, but with guidance, expertise, and integrated solutions.
In practical terms, where is AI already making a difference?
One key area is document and workflow management. Canon’s AI-driven solutions can, for example, analyze user behavior, streamline resource allocation, and improve document security.
But it goes beyond efficiency. AI enables real-time decision-making, predictive insights, and even anomaly detection in IT environments. By reducing the need for repetitive tasks, it frees up people to focus on creative, strategic work. That’s where the real value is.
But implementation isn’t always smooth. What are the main barriers companies face?
True, the potential is there, but the challenges are real. Integrating AI into existing systems can be complex, especially when IT teams are already stretched thin. There’s also a shortage of specialized talent, and cybersecurity concerns are growing.
Our Workspace IT Barometer research shows that IT leaders spend much of their time managing migration to the cloud, automation, and especially security. That’s why we design solutions that are not only powerful, but intuitive, and that integrate seamlessly into platforms companies are already using, like Microsoft 365, Google Workspace, or Teams.
Speaking of security — how does AI impact it, and how does Canon support companies in staying protected?
AI opens up incredible possibilities, but also new risks. Cyber threats are becoming more sophisticated, and traditional security models aren’t enough.
Canon has responded by developing solutions that incorporate AI-powered security, from intelligent access controls to real-time anomaly detection on multifunctional devices. We also enable secure cloud integration, so teams can scan, print, and share documents safely from anywhere. Security isn’t an add-on; it’s built in from the start.
But technology alone isn’t enough. One of the biggest and often overlooked risks is still the human factor. No matter how advanced the tools, employees need to understand digital risks and be equipped to follow secure, compliant practices. That’s why education, user-friendly design, and fostering a culture of awareness are just as critical as any technical solution.
AI and automation are no longer optional. They’re essential for staying competitive
What about traditional document workflows? Are companies still struggling there?
Surprisingly, yes. Many companies still rely on outdated processes like printing in-office just to scan forms, emailing documents to themselves, or storing sensitive files locally. Not only is this inefficient, but it’s also a major security risk.
One data point really stands out: in 2023, 88% of the 19 million documents scanned on Canon multifunctional devices across EMEA were sent via email, despite most of those companies already having invested in cloud platforms. That shows a big gap between the tools we have and how we actually use them.
What needs to change for businesses to close that gap and make better use of digital tools?
It starts with making things simpler. Scanning to the cloud, accessing files securely, sharing them across teams. These workflows need to be seamless and intuitive.
When employees spend up to two hours a day just looking for information, it’s clear that traditional storage models aren’t working. Our cloud-connected solutions like Canon Cloud Connector and uniFLOW Online help centralize and secure document management, while also cutting down on paper use, which supports both cost savings and sustainability.
Canon recently hosted Inspiration Days event in Belgrade. How do events like this support your mission?
Events like Canon Inspiration Days are about more than just product showcases — they’re a space for meaningful dialogue. We bring together industry leaders, technology experts, and decision-makers from across the region to explore how innovation is transforming the way we work.
This year, we focused heavily on the role of AI and cybersecurity in business. A key moment of the day was the panel discussion, featuring insights from experts Nevena Conić from IDC, Jelena Jovanović from the Chamber of Commerce, and Sergej Stolić from A1. The conversation delved into how businesses can leverage AI to drive growth while also securing their data and future-proofing their operations.
Later, we showcased Canon’s own technology, with a special focus on the AI-powered imageFORCE C7165. Attendees had the opportunity to experience first-hand how our AI solutions are streamlining workflows and enhancing data security. The energy and openness of the discussions were clear indicators that companies are eager to take the next step in their digital transformation — they just need the right support.
Security isn’t an add-on; it’s built in from the star
Looking ahead, where will Canon place its biggest focus in the coming years?
Our top priorities will continue to be digital transformation, data security, and enabling smarter workflows. We’ll keep investing in technologies that help organizations grow sustainably, stay secure, and adapt quickly to change. But more importantly, we’ll keep working closely with our partners by sharing knowledge, offering local support, and helping them unlock the full potential of their existing tools.
Ovo dole nije odgovor već “closing paragraph”, pa probaj nekako vizuelno da ga odvojiš od prethodnog odgovora. nemam ideju kako.
As the digital landscape evolves, Canon is proving that it is not just a hardware or service provider but a trusted partner in transformation. Guided by a deep-rooted belief in collaboration and innovation, Canon continues to support businesses across the Adria region in building smarter, safer, and more sustainable futures. Whether through intelligent automation, secure cloud workflows, or knowledge-sharing events like Inspiration Days, the company’s mission