Last night Paris Saint-Germain triumphed over Inter in the final of the Champions League, in which the Italian and French clubs met after 32 years – and while the French won a convincing victory over the Italians with a margin of 5:0, another important result was recorded, Heineken® and the Champions League won the social networks
As a proud sponsor of the UEFA Champions League, Heineken® organized the viewing of the spectacular final in the Sava Center’s Winter Garden again this year, which was specific in that the brand motivated all guests to disconnect from their social profiles and engage in a memorable event.
As part of its global campaign, “Social off Socials”, the famous brand told all fans to let go of the moment and leave their phones on the bench. From the first to the last whistle, the main heroes of the evening were atmosphere, rivalry and cheering.
“Events like the final match of the Champions League do not have a replay, that’s why we at Heineken® believe that all football fans deserve to enjoy the moment through a unique experience of following it – without scrolling, distractions and notifications. They remain in the memory. Our campaign is also a reminder of how important it is to be in the moment, to leave social networks at least for a while and enjoy the true emotion, the real social network and the authentic experience that we have been building together since in 1873,” said Tamara Pajević, marketing director at the HEINEKEN company.
All attendees received symbolic red and yellow cards and stickers with effective messages that caused smiles, approval, as well as special boxes for storing phones. Some of them are: Excuse social media, the final of the Champions League is being watched tonight, It’s time for your phones to fall out of the game, When you’re cheering, you’re not online, It’s time to #DisconnectToConnect, because the final of the Champions League is starting… Among the guests were host Jovana Guzijan, influencers Stefan Vuksanović (@mudja) and Nikola Novaković (@supernole9).
In addition, the audience had the opportunity to enjoy the top quality of Heineken® beer, audio-visual spectacle with a large LED screen, competitive energy and various surprises, while they took home the most valuable thing – memories that no social network can replace.
Because when history is being written – you don’t want to miss it.
