Can the audience’s interest be retained by local production?

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If you want to see interesting discussions about the latest achievements and trends in the global, regional and domestic TV industry, then you have already secured accreditation to merge business with pleasure in the unique New Europe Market, the largest regional event dedicated to the TV industry in the CEE region, which is for the sixth consecutive year, from 11 to 14 June, held in Dubrovnik.

The New Europe Market, a media event attended by the largest experts in the field of television and media, reveals to you the first panel discussion of the name “Hunting for the audience: Can local production make a difference”. The main question that will be posed to panelists is whether it is possible to strengthen the public television audience ratings with locally produced content.

Is the content a secret ingredient that will keep an audience with FTA channels?

Although FTA channels continue to be the most popular and most viewed, they are facing a challenge in keeping their viewers with quality content and programme. On the other hand, Pay-TV fans believe that VOD is the only way to keep the audience up to the trend, regardless of the amount of local and publicly available production. Empowered by new technologies, the positions of the largest FTA channels in the CEE region were never safer … Or?

The first panel discussion in Dubrovnik will be moderated by Gün Akyuz, a research editor from C21 Media, a renowned international publications dedicated to the television industry.

The discussion will be held by the intriguing and dynamic general manager of the Slovak TV Markiza Matthias Settele, the director of program development and the format of the Czech Television Jan Maxa, the chairman of the RTL Croatian Directorate General Henning Tewes, the head of the Croatian Radio and Television Kazimir Bačić and Gabriella Vidus, director of RTL Hungary, and director of the Antenna International Pete Smith.


Meet the key players of an international media business

One of the prominent panelists, Pete Smith, director of Antenna International who leads the Antenna European Network, has been focusing on rapid media growth in Eastern Europe and investing in software and digital companies over the past few years:

 “As new platforms appear and encompass unique and autochthonous content, I really believe that we are entering the golden age of producing local content,” Pete Smith told us about the topic of the first panel discussion at this year’s NEM.

Pete was in charge of the distribution of film and television, television production and channels. He often presented strategic and financial problems to the Management and selected and represented all M & A transactions. Pete made a 44% increase over three years and completed acquisitions in Japan, Southeast Asia and Eastern Europe. It also increased the number of channels from 12 to 70 and built a deal with Pay-TV channels worth $ 500 million. Production successes include Downton Abbey, Whitechapel, and Order: UK (three of the five ITV’s best drama series).

Book your accreditation today

This year’s sixth edition of the NEM with renowned experts from the media world will be held from 11 to 14 June in Dubrovnik, and with panels, market and screening, all NEM guests will enjoy the traditional parties and informal friends. Book your accreditation and accommodation already today through www.neweumarket.com.

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