Four silver and four bronze Effie Awards granted at a gala ceremony attended by more than 200 guests at the Atelje 212 Theatre, the prestigious Effie Awards for the most effective marketing campaigns executed in our country last year were granted.
The best agencies and advertisers received the Effie Awards for marketing efficiency, outstanding marketing communication in the segments of creativity, strategy and accomplished results for the third year in a row.
The Silver Effie in the Carpe diem category and the Bronze Effie in the category of non-alcoholic beverages were won by Nectar’s “20 Years of It Does Matter” campaign! The award was granted to Nectar, agency Ovation BBDO and partner company Direct Media.
In the corporate reputation category, the Bronze Effie was won by the #IWORKinMc campaign, client McDonald’s, agency LUNA TBWA Beograd as the lead agency and partner company OMD.
The Silver Effie was granted to the “Vip Film Archive“, for the brand under the same name, client Vip Mobile, agency Executive Group as the lead agency and partners: the Yugoslav Film Archive and agency Right.
In the category of finance and financial cards and insurance, the winner of the Bronze Effie is the “Transparent Cash Loans” campaign for the brand of the same name, client Komercijalna banka Beograd, agency Communis DDB, Tim Talenata, and partner company Media Jobs.
The “Munchmallow – Story on Its Own” campaign won the Silver Effie in the food industry category. The award was granted to Jaffa, lead agency Ovation BBDO and partner companies: Cyber : Few Good Men, Media House.
For the “Little Smart Watch” campaign in the category of the internet and telecommunications, Telenor Serbia won the Bronze Effie. The recipients were Telenor, lead agency New Moment New Ideas Company and partner Cloud21 Production.
In the same category, “Vip Back to School Family Platform“ campaign won the Silver Effie. The award was granted to Vip Mobile, lead agency Leo Burnett Belgrade and partner companies: Baš Čelik, OMD, Fullhouse Ogilvy, Executive Group.