Philip Morris International Inc. (PMI) and Scuderia Ferrari extended their partnership by 2021. Their successful cooperation lasts more than 40 years.
From today, this partnership will focus exclusively on improving the idea of a world without tobacco smoke – a world in which all people who would definitely pass from the most harmful form of consuming nicotine – cigarettes – to the scientifically confirmed better non-smoky alternatives. Philip Morris wants to create a global awareness of the opportunities offered by innovation, science and technology to achieve a smoke-free world. “That’s why we have committed ourselves to using all the available resources – which includes our motor sport activities – to accelerate this revolutionary change in the smoke, public health and society as a whole. We deeply appreciate Scuderia Ferrari’s support in this venture” said André Calantzopoulos, General Manager of PMI. Ferrari is seen as the perfect partner for this challenge because it uses its leadership spirit, technology and innovation in a tireless pursuit of ambitious ventures.