Coca-Cola has introduced its new ice tea called FUZETEA across Europe. Worth over one billion US dollars, FUZETEA is one of Coca-Cola’s most successful brands belonging to products with the fastest growth rate.
The European presentation of the brand FUZETEA was held in the impressive and unique atmosphere of a huge glasshouse with tropical plants “Giardino Verde” in Zurich. In addition to media representatives from all over Europe, Brian Smith, President for Europe, the Middle East and Africa, arrived in Switzerland in order to personally present the future strategy to more than 190 officials. FUZETEA Ambassador and Tea Specialist, Jens de Gruyer, performed a scientific demonstration of taste and gastronomy and illustrated the process of tea production at different stages. “The taste of consumers is changing rapidly, especially when it comes to millennials. Our consumers are looking for a greater selection of beverages and products that suit different needs, moods and moments.”, explains Brian Smith in his speech.