Latourrette has over 16 years of experience in European and global leadership positions in the packaging industry. He built his career in the sales sector, as well as in product and marketing management sectors. As a winner of Tetra Pak’s Global Leadership Award in 2017, he joined the team in Southeast Europe from the position of Regional Marketing Director of Tetra Pak, where he was responsible for defining a marketing strategy for Europe and Central Asia, with a special focus on digitization and marketing services. Prior to this engagement he was Tetra Pak marketing director in France and a global product manager for some of the company’s leading packaging products, such as Tetra Gemina Aseptic and Tetra Prisma Aseptic. Guillaume Latourrette will perform his new function from Belgrade, and will run the operations of all 14 markets of the company in the region of SEE, the largest of which is Serbia, Greece, Croatia and Romania.