At the regional review of the best campaign, the BalCannes agencies that operate within the I&F McCann Group had the most campaigns, six in the top 25 projects.
The jury of journalists for the first time awarded the prize for the best project campaign to Lav popcorn campaign made by McCann Belgrade. “The award for our campaign for Lav popcorn is a prize for innovative creativity, playing with media and kind of experiment that we do not see often in everyday practice.” says Jana Savić Rastovac, creative director of McCann Beograd.
UM Belgrade is the only media agency whose campaign Coca – Cola Simply Tastly App was selected in the top 25 campaigns. “The Tastly campaign was also successful because we understand the elements which are essential to consumers, the media.” Says Biljana Kolaković, regional director of the agency UM. Besides these two, among the top 25 best campaigns were the ones made by agencies McCann Zagreb/Fahrenheit and McCann Skopje that operate within the I&F McCann Group.