Ill-health prevention and healthy lifestyle promotion

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A campaign to promote healthy eating habits is also being run through cooperation with our spokesman, Dr Saša Plećević. Together with him, we are visiting primary schools and promoting “Healthy child” activities. 

A little more than half a year ago, through visual and content rebranding, we announced new projects aimed at ill-health prevention and healthy lifestyle promotion. We have improved the business – rather than concentrating on life insurance, we changed our course towards the insurance of a lifestyle, which will help clients to improve their quality of life and vitality. Our products are more directed towards prevention than repairing the damage when an event insured against occurs.

We have established two important channels of cooperation: the first is with the foundation of one of the world’s most famous chefs – Jamie Oliver, and the other is with popular children’s TV doctor, Dr Feelgood – Dr Saša Plećević.

We at Merkur Insurance believe that nutrition plays a crucial role in our lives. That’s the main reason we’ve joined Jamie’s “Food Revolution” campaign, and by the end of the year, in cooperation with the Foundation, we will organise a number of prevention programmes, cooking courses and socially beneficial activities, because we want to show that good food is a special experience.

That’s why, at the end of April, we are organising a cooking spectacle in Rovinj! Three of Jamie’s chefs will hold a special cooking course for chefs and journalists from across the region.

A campaign to promote healthy eating habits is also being run through cooperation with our spokesman, Dr Saša Plećević. Together with him, we are visiting primary schools and promoting “Healthy child” activities. In Dr Feelgood’s interactive presentation, children of younger grades take action – competing in a quiz and guessing, making milkshakes and also learning how to prepare a healthy meal easily. The aim of the campaign is for children to learn that the key to health is proper nutrition and regular physical activity. During April and May, we are planning to visit schools in Novi Sad and Kragujevac.

And that’s not all! We also support healthy living and sports. That’s why we are always with the Novi Sad marathon and half-marathon, and the Belgrade White Cross. 

Merkur Insurance has become a service-orientated platform for lifestyle change and vitality improvement. Our prevention programmes include services that improve quality of life for our clients and help them change their lifestyle through care for their body and mind. 

Merkur Insurance. 

Today for your tomorrow!

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