Association of breweries of Serbia with its members – the best brewers in Serbia, on the occasion of September 16th – the International Day of Responsible Beer Consumption, for the first time drew public attention to the responsible consumption of beer within the campaign “Cautiously and carefully, choose responsibly”.
Thus, the largest breweries in Serbia (Apatinska, BIP, Valjevska, Carlsberg Serbia, HEINEKEN Serbia, Maltinex) have joined forces in the realisation of socially responsible campaigns. During the day, a survey of citizens was conducted about the habits of our people in drinking beer and alcohol in general. In the evening, in the Cetinjska district, in pubs and cafes supporting the campaign: Mintich, Elektropionir, Dvorištanci, Zaokret, LAF, the activation targeting beer enthusiasts wes organised. With a quiz of knowledge about responsible consumption, split split and signing campaign support. The campaign was supported by the student organisation AIESEC, as well as by numerous celebrities such as Galeb Nikačević, Una Senić, Bane Trifunović, Inspector Blaža and Marko Šelić Marčelo, who broadcast the campaign messages through the video and invited the young to moderate and responsible enjoyment of beer.