Good business results go together with product innovation. Sales and Marketing Director at Wienerberger, Ivan Vujisić talks about the company’s product range and its advantages.
Which novelties did you bring to the Serbian building material market? Are you planning on developing new products?
— Tondach clay tiles, Continental Plus NATURA, are the winner of the Nova Vizura Award that we were given at the 2018 SEEBBE Construction Fair in Belgrade. The tile has higher resistance and durability associated with natural clay, which, thanks to the application of new technologies, will last for decades. We also have the top quality ancillary equipment and technical support, with the aim of making sure that an entire roof lasts as long as the Tondach tiles. Building in line with the DryFix-free mortar system using our Profi Porotherm clay blocks is something that is quite popular in the market, as are our AKU 25 sound solutions. The best validation of our achievements is the fact that our competition is trying to copy our products, sometimes even their names, but this is the destiny that we, as the market leader, gladly accept. It is our obligation to always have something new for the market, which is what we have been doing every year. Also, we have a lot of other plans.
How much energy can be saved through the use of your building materials? Which Wienerberger’s product is the most popular?
— In cooperation with independent experts for passive low-energy houses, we have compared numerous concepts of house construction with different building technique systems. It is important to say is that if you use our recommended products in building walls, you can achieve all the energy requirements related to low-energy houses (LEH) without having additional insulation. Our most popular products are definitely Porotherm 25 IZO Profi and Porotherm 38 Profi blocks which meet the current energy standard and do not require additional thermal insulation. Of course, we have products that are of exceptionally high standards made for our e4 concept like Porotherm 50 IZO Profi clay block which is unrivalled.
Can you tell us more about your smart clay solutions?
— Special construction solutions using the Porotherm system will ensure a healthy climate, excellent sound protection, and safety, as well as maintain the permanent value of your investment. In addition to thermal insulation, I would also like to mention a sound solution that is our Porotherm 25 AKU block. All you need to do is line it with bricks and you will be protected against noise in line with the required standards. All our other certified wall systems also provide solutions to the most demanding situations.
You are getting ready for the 2020 Brick Award. Could you elaborate on this award that you give out and competition terms?
— The Wienerberger Brick Award, which we have been giving out since 2004, is an architectural award that is given every two years for outstanding examples of modern and innovative architectural solutions where bricks are used. In 2020, Wienerberger will present the new cycle of competitions for the ninth consecutive time. Architects, critics and architectural journalists can apply with their projects online. In 2018, nearly 600 projects from more than 50 countries were submitted for award consideration. Ceramic products must play a significant role in the project, ranging from clay blocks to facade bricks, tiles or clay pavers. The use of Wienerberger products is not a mandatory requirement for participation.