Medeja Lončar appointed director of Siemens Serbia

Medeja Lončar is the new CEO of Siemens Serbia from October 1, 2021, along with the current positions of CEO of Siemens Slovenia and Siemens Croatia.

“We are very pleased to announce that Medeja Lončar is the new director of Siemens Serbia. Thanks to her rich experience in the region, we have found the right leader at the right time. With its leadership style and excellent results in transformation, it will, together with the local team, strengthen Siemens’ position as a leading technology company and partner in Serbia, ”said Wolfgang Hesun, CEO of Siemens Austria and Central and Eastern Europe.

Medeja Lončar, CEO of Siemens Serbia

“I am extremely looking forward to the opportunity to lead the company Siemens Serbia. In the era of digital transformation, Siemens will continue to focus on the transfer of new technologies and new trends to the local community. I am also happy to have the opportunity to share the knowledge and experience I have gained in my current management positions in order to contribute to the future success of Siemens Serbia, “said Medeja Lončar, who will also continue to lead Siemens Slovenia and Siemens Croatia.

In her almost thirty-five-year career, Ms. Lončar has been part of the management of reputable Slovenian and international companies in several sectors: mobile communications, retail, industry and utilities. She gained experience in the field of strategic development, sales and marketing. During her eighteen-year career at Siemens, she has successfully managed the company in Slovenia for fourteen years and in Croatia for three years and has been actively involved in many strategic projects in these countries, as well as in the entire Adriatic region. In her work, Medeja Lončar especially emphasizes the importance of the “Industry 4.0” concept and the introduction of Siemens customers into the new era of digitalization. Thanks to her engagement and executive position in prominent associations and chambers, she actively contributes to the advancement of society, advocating the topics of sustainability, digitalization, representation of women in management positions, business ethics and change management.

For 134 years, Siemens has been a leader in Serbia in all segments of its business, and during this period, in partnership with local businesses, it has achieved many successful projects of great importance for customers, users and society as a whole.

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