Persil received the Superbrands Serbia Award 2017-2018

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Persil, one of the leading brands of Henkel, received the “Superbrands Serbia 2017-2018” award in the category of household product maintenance products in the Serbian market.

The prestigious award, which is now traditionally awarded to top brands in Serbia, on behalf of Henkel, was received by Đorđe Popović, general manager of Detergents and Home Chemistry. The criteria for obtaining the Superbrand status are based on three main brand characteristics: recognition and reputation, long-term consistency and reliability, as well as responsible business. Fulfilling all the criteria, Persil Premium Brand, which is developing dynamically on the Serbian market and represents a reliable partner in everyday home affairs, deserved this prestigious recognition.

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