Source: www.media-marketing.com
At the gala ceremony amid the 56th birthday of Serbia’s oldest association in communications industry, awards were presented to the best creators in marketing in 2016
With the awards ceremony that has just ended, UEPS rounded up this dynamic year, during which a large innovation process was launched, aimed at strengthening and enhancing the reputation of the profession through active two-way communication with those who are in this business. The transformation process that started a few years ago this year reached its culmination.
A total of 20 gold, 28 silver and 30 bronze awards were presented in 18 categories and 22 subcategories. This year, for the first time, on the proposal of creative directors from member agencies, special awards were also presented for the best copy, art direction, music, directing and producing.
The Steering Board of the Association this year also launched the “Discovery” award, which will be awarded to those who are not dealing with communications in a professional capacity, but in a way address the public through original ideas.
At the beginning of the ceremony the audience was addressed by the President of UEPS Viktor Nikolić, CEO of Beoexpo System, summarizing the activities of the association during the year. He pointed out that the results were achieved through positive synergy of all in the Steering Board and the Association.
Veljko Golubović, regional creative director of FCB Afirma, who chaired the jury, briefly commented on the entries, welcoming the initiative of the Association to have creative assessing the quality of entries.
During the ceremony, Veran Matić, president of the board of directors of B92 and B92 Fund president, announced that B92 is the official representative of the Cannes Lions, Eurobest, Dubai Lynx and SPIKES Asia advertising festivals, and that they are organizers of the Serbia Young Lions 2017 competition, where the reward for winners is the trip to the competition in Cannes, in June next year. He invited young advertising professionals to apply for the competition Serbia Young Lions 2017 and added that next year a number of interesting activities can be expected, which would be related to the UEPS Awards.
Awards were handed by the President and members of the jury, chairman and members of the Board of UEPS. In addition, Lazar Sakan who together with his brother Žarko continues the legacy of their father, presented the Dragan Sakan Award to this year’s winner. The award was given to the agency McCann Belgrade for their work ARt, the largest virtual exhibition of all time, done for the client Museum of Contemporary Art Belgrade.
Miša Lukić, CEO of Publicis One for Central and Eastern Europe, laureate of the UEPS Lifetime Achievement Award, in the finale if the ceremony presented the Grand Prix to this year’s winner, agency FCB Afirma, for their campaign Telenor Bank ATM, done for Telenor Bank.
Agency of the Year is New Moment New Ideas Company.
Advertiser of the Year is Telenor Bank.
This year’s plaques and statuettes were made by Ivan Aranđelović, creative director of Design Studio Ivan Aran.
Information on all the winners of this year’s awards can be found at: www.ueps.org.rs while the full list of winners is available below.
UEPS Awards 2016
Awards by categories:
Promotion of Serbian Communications Practice Abroad
- Bronze: New Moment New Ideas Company, New York Magic, client Ariel Properties New York
- Silver: Grey Worldwide, Hungry Fan app for 9 markets, client Mars Masterfoods
- Gold: no award
Integrated Campaign: Food
- Bronz: Ovation BBDO, Rumenko Smoothie, client Frikom
- Silver: Fullhouse Ogilvy, Chef pate – launch campaign, client Atlantic Group
- Gold: no award
Integrated Campaign: Non-alcoholic Beverages
- Bronze: New Moment New Ideas Company, Booster regular, client Nectar
- Silver: FCB Afirma, Grand kafa Gold – New Year campaign, client Grand Prom
- Gold: Leo Burnett – MMS, Knjaz nije voda, client Knjaz Miloš
Integrated Campaign: Alcoholic Beverages
- Bronze: Ovation BBDO, Zaječarsko pivo – Bolje vas našli, client Heineken Serbia
- Silver: Leo Burnett MMS, Jelen Srbizumi, client Molson Coors, Apatinska pivara
- Gold: McCann Beograd, Lav Popcorn, client Carlsberg Serbia
Integrated Campaign: Auto Industry
- Bronze: New Moment New Ideas Company, Big EKO Sweepstakes, client EKO Serbia
- Silver: no award
- Gold: no award
Integrated Campaign: Health, Beauty, Fashion, Sport
- Bronze: no award
- Silver: New Moment New Ideas Company, Nike 10K, client Sport Vision
- Gold: Ovation BBDO, It Hurts, client Pharma Swiss
Integrated Campaign: Culture and Education
- Bronze: no award
- Silver: no award
- Gold: New Moment New Ideas Company, Na leđima mahnitoga bika, client BITEF
Integrated Campaign: Telecommunication Products, Services and Media
- Bronze: no award
- Silver: Fullhouse Ogilvy, Telenor mreža, client Telenor Srbija,
- Gold: Leo Burnett MMS, Viber Vajber, client VIP mobile
Integrated Campaign: Finance Sector and Services
- Bronze: no award
- Silver: no award
- Gold: Ovation BBDO, Keš kredit, client UniCredit Banka
Creative Efficiency:
- Bronze: New Moment New Ideas Company, Nike 10K, client Sport Vision
- Silver: Leo Burnett MMS, Knjaz nije voda, client Knjaz Miloš
- Gold: FCB Afirma, Telenor Bank ATM, client Telenor Banka
Direct Marketing
- Bronze: New Moment New Ideas Company, Najlepše želje – Kaligraf, client Soko Štark
- Silver: McCann Beograd, Lav Popcorn, client Carlsberg Srbija
- Gold: FCB Afirma, Telenor Bank ATM, client Telenor Banka
TV Spot:
- Bronze: Leo Burnett – MMS, VIP Nova tarifa, client VIP Mobile
- Silver: Ovation BBDO, Keš kredit kampanja, client UniCredit banka
- Gold: McCann Beograd, Savršeno skockani Box paketi, client Telekom Srbija
Radio Spot:
- Bronze: New Moment New Ideas Company, Velika EKO nagradna igra, client EKO Srbija
- Silver: no award
- Gold: no award
Print:
- Bronze: Luna TBWA, Voće pokreće, client Next (Coca-Cola)
- Silver: Publicis, Nasilje nije igra, client MODS
- Gold: New Moment New Ideas Company, Na leđima mahnitoga bika, client BITEF
Outdoor:
- Bronze: Ovation BBDO , Boli me, client Pharma Swiss
- Silver: Homepage, MojaSrbija, client Tourism Board of Serbia
- Gold: no award
PR CAMPAIGNS
Corporate PR
- Bronze: Golin, Guys, who’s driving home, client Heineken Srbija
- Silver: no award,
- Gold: McCann Beograd, Truth about Youth
Brand PR
- Bronze: SVA, Champions Every Day, client Apatinska pivara
- Silver: New Moment New Ideas Company, Nike Run for Piece, client Nike Running Club
- Gold: McCann Beograd, ARt, najveća virtuelna izložba svih vremena, client Museum of Contemporary Art Belgrade
INTERNET MARKETING
Overall Online Presence
- Bronze: FCB Afirma, Grand kafa Gold, client Grand Prom
- Silver: Drive, Make Up, client L’Oreal
- Gold: no award
Internet Marketing Campaign:
- Bronze: Ovation BBDO, Who’s The Sweetest, client Dr. Oetker
- Silver: FCB Afirma, Ciklomotiva, client Ball pakovanje
- Gold: Idea Plus Communications, Grand Black ‘n’ Easy Amsterdam Trip, client Atlantic Group
Social Presence:
- Bronze: Leo Burnett – MMS, Knjaz Miloš communication on social networks, client Knjaz Miloš
- Silver – FCB Afirma, Olitalija Srbija, client Olitalija Srbija
- Gold: no award
Website – Internet Location
- Bronze – FCB Afirma, Grand kafa Gold – Dan komšija, microsite, client Grand Prom
- Silver: New Moment New Ideas Company, corporate site of Mlinprodukt, client Mlinprodukt
- Gold: no award
Internet Element and Application
- Bronze – Srebrn tuš, Aroma Night, client Grand Prom
- Silver – Luna TBWA, 120 Years Younger, collection of Viber stickers, client Nikšićko pivo
- Gold – McCann Beograd, ARt, najveća virtuelna izložba svih vremena, client Museum of Contemporary Art Belgrade
Corporate Event:
- Bronze: M2Communications, Sa Jaffom u Rio, client Jaffa
- Silver: RED Communications, Tesla’s Time Machine, client Telekom Srbija
- Gold: no award
Brand Event
- Bronze: Keramika Kanjiža, Ko ima najbolje pločice?
- Silver: New Moment New Ideas Company za Nike 10K, client Sport Vision
- Gold: Leo Burnett – MMS, Jelen nefiltrirano – Trojanac, client Molson Coors, Apatinska pivara
BTL
Point of Sale Promotion:
- Bronze: M2Communications, Crazy Scientist Laboratory, client Asus Srbija
- Silver: New Moment New Ideas Company, Najlepše želje – Kaligraf, client Soko Štark
- Gold: no award
Fair Appearance
- Bronze: Beoexpo System for the appearance of EPS at the Energy Fair, client Elektroprivreda Srbije
- Silver: Idea Plus Communications for Barcaffe appearance at the Coffee Fest, client Atlantic Group, Droga Kolinska
- Gold: no award
Activities in Non-Standard Places
- Bronze: Leo Burnett – MMS, Jelen nefiltrirano – Trojanac, client Molson Coors, Apatinska pivara
- Silver: FCB Afirma, Telenor Bank ATM, client Telenor banka
- Gold: New Moment New Ideas Company, Nike Run for Peace, client Nike Running Club
Creative Use of Media
- Bronze: New Moment New Ideas Company, Nike Run for Peace, client Nike Running Club
- Silver: Media Impact Srbija, Blic 20 godina – rođendansko izdanje, client Blic, Ringier Axel Springer Serbia
- Gold: McCann Beograd, Jazz Crawl, client BG Jazz service
Creation of Visual Identity
- Bronze: New Moment New Ideas Company, Adriatic, client Imperial Tobacco
- Silver: New Moment New Ideas Company, Chez Nik, client Chez Nik
- Gold: Ovation BBDO, Kaktus festival, client Marketing mreža
Creation of New Brand:
- Bronze: New Moment New Ideas Company, Veganluk, client Celo zrno ketering
- Silver: no award
- Gold: Grey Worldwide, Milky Juice, client Nectar
Product Packaging and Industrial Design:
- Bronze: Grey Worldwide, Milky Juice, client Nectar
- Silver: Srebrn tuš, Poklon set Grand aroma, client Grand prom
- Gold: no award
Customer Relations:
- Bronze: New Moment New Ideas Company, Nike Most Wanted, client Sport Vision,
- Silver: New Moment New Ideas Company, Najlepše želje – Kaligraf, client Soko Štark
- Gold: no award
Socially Responsible Campaigns: For-Profit Sector
- Bronze: FCB Afirma, Ciklomotiva, client Ball pakovanja Evropa
- Silver: Foundation Dokukino, Snet, client Erste banka Srbija
- Gold: New Moment New Ideas Company, Nike Run for Peace, client Nike Running Club.
Socially Responsible Campaigns: Non-Profit Sector
- Bronze: Direct media, I ja se borim, client NURDOR
- Silver: Scholz&Friends, Campaign You Haven’t Seen, client Belhospis
- Gold: no award
Dragan Sakan New Idea 2016 Award:
- Agency McCann for ARt, najveća virtuelna izložba svih vremena, client Museum of Contemporary Art Belgrade
SPECIAL AWARDS
- “Discovery” award for the non-formal action of youth “Kulturiranje”
Best Copy:
- Luna TBWA, 120 Years Younger – collection of Viber stickers
Best Art Direction:
- New Moment New Ideas Company, Na leđima mahnitoga bika
Best Directing:
- Academy of Arts, Maštaj više, maštaj bolje
Best Music:
- McCann Beograd, Jazz Crawl
Best Production:
- McCann Beograd, Savršeno skockan box paket, Telekom Serbia
Advertiser of the Year 2016:
- Telenor Bank
Agency of the Year 2016:
- New Moment New Ideas Company
Grand Prix 2016:
- Campaign Telenor Bank ATM, by agency FCB Afirma, for Telenor Bank