Visa will offer cashless experience during the Belgrade Beer Fest

Visa becomes a partner of Belgrade Beer Fest for the third time

Visa, a global leader of innovative payment solutions, will be for the third time one of the main partners of Belgrade Beer Fest, most visited music & beer festival in the SEE region.

Belgrade Beer Fest that will be held from August 15th until August 19th at the conjunction of the Danube and Sava rivers, is one of the most visited festival that gathers more than half a million good music lovers every year. As a proud sponsor Visa will provide cashless payment on site and this year for first time all merchants will be equipped with mobile payment terminals thus making cash unnecessary. Coupled with numerous benefits for Visa cardholders this will offer experience with simpler and faster way of payment.

During the seventeen years of Belgrade Beer Fest, its audience enjoyed over 750 musical performances and more than 400 Serbian and foreign beer brands along with free entrance which represents the signature stamp of this manifestation.

‘’Our partnership with Belgrade Beer Festival lasts for three years now and every time we bring new value to the event in terms of experience that every guest can have. This year we introduced cashless payment on all drinking venues, with no need to use cash at all. By introducing the use of cards, we enabled local and foreign visitors to fully enjoy the festival”, said Vladimir Djordjevic, Regional Manager for SEE, Visa.

Visa’s innovative solutions will help festival guests to pay with cards in a faster, simpler and safer way. All Visa cardholders will be able to take fast line on main entrances to the venue and with each contactless payment by Visa card, guests will receive 15% discount for drinks.


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