Aida Kurić, Director of SitForm Belgrade: SitForm Belgrade – a stable and reliable partner in interior design

Sitform has had a very clear plan since its inception, which, among other things, implies close cooperation with designers and architects in the region.

Aida Kurtić, director of SitForm.

What makes SitForm’s furniture unique, Aida Kurtić, director of this company explanes in her interview for Diplomacy and Commerce magazine.

Could you tell us a bit more about SitForm, how it came about and what do you have to offer?

SitForm has been operating in Bosnia and Herzegovina since 2018. Behind this brand, there is a professional team of architects who, after comprehensive market research, a number of successfully implemented projects and working with numerous partners, decided to present new models of modern, sophisticated and top-notch furniture, primarily in facilities that they designed, which complement the design of the new generation of spaces. Thanks to this unique approach and the range of high-quality furniture for apartments, houses, hotels and restaurants, we have managed to quickly conquer the market. SitForm meets all customer requirements, which is why it is highly positioned as a reliable and quality partner in the design, execution of works and selection of furniture, both in the region and Europe.


Modular and attractive models enrich every space, and comfort is the standard that every piece of our furniture has, regardless of its purpose in the space”


What makes SitForm’s furniture unique, i.e. how does it differ from other market participants?

Buying furniture can be quite a challenge, and with each new catalogue, we wonder if we will really find pieces that will be long-lasting and at the same time, aesthetically appealing. This is where the strength of every piece of furniture from SitForm’s range lies because it meets these criteria and goes even beyond that. Our furniture is made of durable and long-lasting materials, and the color palette includes all clean tones that complement the space effortlessly and are easy to maintain. Modular and attractive models enrich every space, and comfort is the standard that every piece of our furniture has, regardless of its purpose in the space.

 

What additional values do you offer to customers if they decide to work with you?

In addition to carefully selected furniture, we offer interior design and decoration services because, as I said earlier, we have architects with abundant experience in furnishing residential and commercial buildings, who are available to those customers who want to both furnish their space and use our design services. In the last two years alone, we have designed and furnished three high-category hotels in Bosnia and Herzegovina, numerous restaurants, cafes, bars and exclusive residential facilities. I must underline that we do not only offer a project solution, but also the execution and supervision of all works in facilities on a turnkey basis.

What are SitForm’s plans in Serbia in the next year?

Sitform has had a very clear plan since its inception, which, among other things, implies close cooperation with designers and architects in the region. Next year, we will carry out a number of activities and solidify our market position with our offer of attractive, contemporary and unique pieces of furniture. We want to stand out as a stable and reliable partner, both to customers in the retail facility, and to all business associates with whom we plan to work together on furnishing various facilities.

 

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