Banca Intesa has announced a partnership of Intesa Sanpaolo with insurer Generali for the Serbian market with the aim to strengthen the bancassurance business in the country and provide a comprehensive offering for families and companies
This partnership combines good knowledge of customer needs and developed business network of Banca Intesa with Generali’s extensive experience in developing and offering insurance products. In this way, a service model will soon be introduced in the Serbian market based on the operation of a single team comprised of experts at the international and local level in order to provide customers with the most appropriate bancassurance solutions and improved quality of the services offered.
“By joining forces, positions and expertise of the leading bank and the top insurer in Serbia, which both rely on the rich international experience of their parent groups, we are in a position to create added value for our customers and offer them the highest quality financial solutions and top-class user experience. Along with standard banking products and services, we also provide our customers with protection in case of unexpected events while striving to further develop our offer and raise awarenes about the importance of insurance to jointly become ambassadors of bancassurance culture in the market and leaders in this segment of business as well”, said Željko Petrović, member of Banca Intesa Executive Board and Head of the Retail Division.
“Our strategic goal is to become Lifetime partner of our customers and with this partnership we are proud to reinforce our ties with Intesa Sanpaolo, offering to its customers flexible solutions to further protect Serbian individuals, families and companies” said Nataša Marjanović, Chief Distribution Officer and Member of the Board of Generali Osiguranje Serbia, company of the Generali Group.
The penetration of insurance products in Serbia accounts for approximately 2% of the GDP, with a high potential for growth, especially in the field of life and health.
A new umbrella brand “BE PROTECTED” has been created to help reinforce the bancassurance business. Its graphic design with carefully selected typography intuitively and directly strengthens the message of the protection concept and the value that these products bring to the bank’s customers.