World-renowned magazine Euromoney declares OTP Bank the best bank in Serbia
After the successful completion of the most complex integration in the region in May 2021, OTP Banka has managed to maintain and boost its position as the largest corporate and retail creditor in 2021 and 2022, as well as the market leader in factoring, leasing and e-commerce services. This was also recognized by the world-renowned magazine Euromoney, which at this year’s Euromoney Award for Excellence 2022 ceremony declared OTP Banka as the “Best Banka in Serbia”.
This is one of the most significant and prestigious recognitions in the financial sector, which has been awarded for the last three decades to financial institutions that provide clients with the highest level of service, innovation and expertise. This achievement is the result of successfully implemented banking integration, excellent business results with growing profitability, operational efficiency and healthy loan portfolio growth, which set OTP Banka apart as a leader in our country’s banking market.
Profitability grew by a record 95 percent
In the first six months of this year, OTP Banka made a profit before tax in the amount of 66 million euros, with a return on capital of over 16%. The bank’s profitability increased in one year by 95%, i.e. 32 million euros. In June of this year, net assets amounted to EUR 5.96 billion, which is a 628.8 million euro increase compared to the first half of 2021, i.e. 11.8%.
In terms of loans, in the first six months of this year, OTP Banka granted loans in the total amount of almost 4.7 billion euros, which is a 16.2% increase or 660.2 million euros compared to the same period of the previous year. With this, the bank continues to occupy first place on the Serbian market with a market share of 17.6%. In the first half of the year, granted housing loans amounted to over 1 billion euros, which is a 22% market share. A big jump was also recorded in approved cash loans, which amounted to 1.1 billion euros – a 7.9% growth and 20.2% market share.
In cooperation with Google and Mastercard, OTP Banka has enabled its customers to pay quickly, easily and securely by mobile phone via Google Pay
A significant increase was also achieved in the corporate lending segment, where 2.5 billion euros worth of loans was approved, a 21.9% growth compared to the same period of the previous year. Hence, OTP Banka firmly occupies first place with a 16.8% market share in corporate lending.
OTP Leasing Srbija, Serbia’s leasing market leader, as well as OTP Osiguranje, which provides life insurance services through OTP Banka, both operate under OTP Group in Serbia.
The leader of the green transition in Serbia
Bearing in mind that the Bank’s ambition is to be the market leader in green financing with a continuous transition towards achieving its own carbon neutrality, this year, OTP Banka adopted the Sustainable Business Strategy, i.e. the ESG Strategy, and as a recognized market leader, positioned itself as first in green transition in Serbia and the implementation of ESG principles of action. The Bank uses electricity generated exclusively from renewable sources (100% ZelEPS), while its central office building in Belgrade has its own solar panels on the roof. In previous years, several initiatives and projects were launched following the green transition as one of the key strategic directions, with the multiple award-winning Generator Zero project, which focuses on sustainable development, and environmental projects that aim to contribute to the reduction of carbon footprint, standing out.
Innovation in action
In cooperation with Google and Mastercard, OTP Banka has enabled its customers to pay quickly, easily and securely by mobile phone via Google Pay. This service is available to users of Mastercard cards, issued by OTP Banka, and is available on mobile phones and smartwatches that support NFC technology. Back in 2019, the Bank introduced the opportunity of using Android mobile phones in the form of the mCard service, while in 2020, it enabled the Apple pay service to users of the iOS operating system. A completely new and technologically improved m-bank application was also recently launched, which ensures a high level of performance and security, improved and new functionality, and a modern, intuitive and streamlined design that provides users with a unique level of user experience.
Awards for HR processes and programme excellence
The Bank’s leadership position is based on a corporate culture that enables employees to constantly develop while instigating changes and innovative solutions. This is confirmed by two important recognitions from 2022 – the Employer Partner certificate, a prestigious HR recognition that guarantees the excellence of HR processes in companies and validates a continuous investment, modernization and improvement of employee experience, as well as the Human Driven Reshape Award for the most innovative HR practice for the BFF programme.