Delhaize Serbia appoints Jelena Pavlović as a new Executive Board member

Delhaize Serbia has appointed Jelena Pavlović a new member of the company’s Executive Board. From January 10, 2022, Jelena Pavlović will lead the legal affairs and resource protection team in the largest retail chain in the country as the vice president.

Jelena Pavlović has built a successful professional career in executive positions in the business sector with a focus on general business management, legal, regulatory and corporate affairs and strategic communications.

Jelena’s abundant experience in managing global companies, local and international teams and strategic approach to business will ensure significant support to a company that is a market leader, while successfully implemented projects, that are part of Jelena’s business resume, will bring invaluable experience to the already well-coordinated team.

As the General Manager for Southeast Europe at a global company, Jelena Pavlović was responsible for accomplishing good business results and managing international teams of people. In Delhaize Serbia, she will lead departments for legal affairs, resource protection, product quality and integrity, corporate communications and sustainable business.

I believe that Jelena Pavlović’s impressive business career and personality will be a great addition to our leadership team and the company’s expertise. In the coming period, we want to further contribute to the development of the domestic economy and the market as a whole. We will work on accelerating growth, expanding the retail network and further digitalization of our business. I am confident that Jelena’s rich experience will provide strong support along the way. On behalf of the entire team, I wish Jelena a lot of success in her new professional endeavour and a sincere welcome “, said Jan-Willem Dockheer, CEO of Delhaize Serbia.

Jelena graduated from the University of Belgrade’s Faculty of Law.


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