A creative team of young and talented people is constantly working to ensure that each of our phones has the original Wiko note
In her interview for Diplomacy&Commerce magazine, Wiko’s Regional Sales Manager for Adriatic Region, Dubravka Živković, talks about features of the Wiko phone, but also its environmentally friendly packaging. She reveals what makes these phones stand out on the market, and talks about the motto of the Wiko brand.
Tell us a bit more about Wiko brand, where does it come from?
Wiko brand and company were founded in Marseille in 2011, and the main idea has been to make new technologies available to everyone, so that our phones, in addition to original and modern design, always incorporate all the latest technological innovations. As this is not an easy task, our creative team of young and talented people has been constantly working to ensure that each of our phones has the original Wiko note, and as we like to say, that they have the French DNA, which is best reflected in the design. I would also like to mention that Wiko was the first brand to play with colours a few years ago when that was not so common, so our palette went from bright yellow to cosmic green. This has become popular with certain A-brands only recently. We were the first to implement the so-called notch on phones that retail under 100 euros, which again became the standard for other brands later on. We are proud of the fact that each new portfolio offers something novel that is not found in other manufacturers in the same price segment. The quality of our phone is best illustrated by the RMA parameter, i.e. fewer than 3% of the phones we had sold was brought in for service. This is an exceptional result.
These phones come in fully recyclable packaging. Why is sustainability important to Wiko and how will you adapt to it in the future?
Ecology is currently one of the world’s burning topics, and it seems that, in the future, it will become the main problem that we will all have to face. We all have to fight together to find a solution. Our company’s awareness of these topics is at a high level and eco-packaging was just a normal consequence of this. I am very proud to work for a company that takes care of things like this. Our phone boxes are made from recycled material that can be completely recycled again. We are proud to say that we have eco packaging for the phones in lower price segment too, such as Y52. Furthermore, we have significantly reduced the use of plastic in packaging. We can only hope that most of the global companies from all business segments will do the same as soon as possible.
We are proud of the fact that each new portfolio offers something novel that is not found in other manufacturers in the same price segment
Who are Wiko phones for?
Wiko phones suit everyone! From the very beginning, our brand was “young at heart” precisely because of the colours we played that have made us recognizable. Today, our core target group consists of young people aged 15-35, as our market communication is focused on them and our design follows these trends. Since we are growing together with our customers, each new portfolio has more and more models that can be used by all age groups. The current models feature a big 6000mAh battery which gives you incredible autonomy, so you don’t have to worry about charging the phone frequently as this battery lasts for almost 4 days. Accordingly, our main market message is “Let’s power up”, which also invites our users to forget the infamous sentence “I must not forget to bring my charger”.
How affordable are these phones?
Despite all the problems that have befallen the mobile phone industry recently – from the lack of components, through the increase in transport costs and similar – we have made sure that all these developments have almost no impact on our offer, and that our customers do not feel these changes expressed in the end price. Yes, Wiko phones are affordable and competitive in terms of the offer, features and performance. We believe that we will continue to succeed in meeting the high expectations of our satisfied customers.