From Belgrade to the World

Carlsberg Company made a commercial in Belgrade for their Kronenbourg 1664 Blanc brand, which will be broadcasted on global markets. This is the first time that the famous global brand is making a commercial in Serbia intended for the entire world.

Serbia is already well known as a country that offers excellent conditions for production of various TV and film formats, so a commercial was made in Belgrade for the Kronenbourg 1664 Blanc beer, conveying the cosmopolitan spirit of Paris. The making of this commercial took place in the Geozavod building, as well as at the local “Tuna Fish” production team’s studio, and it gathered the greatest experts and creative people from their fields of operation from all the meridians. The renowned British agency “Fold7” is responsible for the creative solution, while “Stink Films” company from Prague was in charge of the production. It was directed by the famous directorial duo from the Czech Republic, “Wolfberg”, consisting of Jan Kalvoda and Premysl Ponahly. The fact that the eminent French photographer Vincent Gapaillard, known for working with the world’s biggest fashion brands such as Chloé, Miu Miu, Chanel, Louis Vuitton, Hermès, Cartier, Burberry and many others, was in charge of photography, shows how much emphasis was placed on the aesthetics of this advertisement.

Quality and diversity of talent, the production expertise, geographic availability and fulfilment of all logistics and artistic standards are the reasons why Belgrade was chosen as a location for the making of this new global campaign.

Belgrade has already been recognized on the international production scene as a place that offers quick and easy access to talented actors, experts and the staff that follows the production of materials for marketing communication. Geographic availability, good organization and the experience of the local production team, as well as a competitive offer for filming have contributed to Belgrade taking precedence over many other, also very attractive offers of cities worldwide. I am especially glad that our new campaign for the biggest global markets is being made in my country of origin and in the city that will forever be my home. I think it’s an excellent opportunity to point out to the quality of local resources and opportunities that this destination offers for brands from the most diverse categories”, says Nikola Maravić, Global Marketing Director for Kronenbourg 1664 Blanc.

The advertisement for Kronenbourg 1664 Blanc will be broadcasted on the markets of Canada, China, Russia, South Korea and many others.

Kronenbourg 1664 Blanc is a light, pasteurized wheat beer with hazy colour and caramel, orange peel and coriander aroma and it contains 5% of alcohol. It gathers family and friends, providing satisfaction to all the senses, and it conveys the French way of enjoying in every occasion.

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