Honor Debuts Brand New “AI-empowered All-scenario” Strategy at MWC 2024

HONOR Announces Global Launch of HONOR Magic6 Pro and AI PC HONOR MagicBook Pro 16, Demonstrating Its Innovative Open Collaboration Paving the Way in the AI ​​Era

Global technology brand HONOR has revealed its new strategy for all situations by introducing an AI-enhanced experience that enables collaboration between multiple operating systems, as well as AI with a focus on human intent, along with a range of smart devices in collaboration with global partners. During its keynote, HONOR not only announced the global launch of the HONOR Magic6 Pro, but also its latest AIPC, the HONOR MagicBook Pro 16, which are equipped with HONOR AI at the platform level for a better human-centric experience.

“As we race forward into the AI ​​era, HONOR is committed to delivering human-centric innovations that bring an open and seamless experience to address the desires and pain points of our consumers,” said George Zhao, CEO of HONOR Device Co., Ltd. “We are pleased to announce the global launch of new HONOR smartphones and computers with artificial intelligence, which are truly revolutionizing the user experience with leading AI capabilities, breaking the boundaries of human-device interaction.”

Discover AI magic with HONOR Magic6 Pro

The latest addition to the prestigious flagship HONOR Magic series, the HONOR Magic6 Pro boasts advances in photography, display, performance and user experiences based on artificial intelligence (AI). Driven by its commitment to human-centric innovation, HONOR has introduced MagicOS 8.0, the latest version of its Android-based operating system, which introduces HONOR platform-level AI and an industry-first intent-based user interface. In this way, HONOR is transforming the user experience, introducing completely new, multi-modal ways for people to interact with their smart devices.

Thanks to the Magic Capsule and Magic Portal functionalities, HONOR Magic6 Pro provides users with a more personalized, intuitive experience. With a simple tap on the notification banner at the top of the screen, Magic Capsule expands to offer additional information and related options, giving users instant access to essential resources and eliminating the need to navigate through multiple applications for maximum productivity and efficiency. Meanwhile, Magic Portal uses the power of artificial intelligence to understand users’ messages and behavior, simplifying complex tasks into a one-step process. For example, Magic Portal’s AI quickly recognizes addresses in a text message and directs users to Google Maps, putting navigation right at your fingertips. For social media such as Tiktok and Facebook, access and sharing are simplified, allowing users to forward booking details or online search results with just one swipe. Furthermore, Magic Portal facilitates an image-based shopping experience, naturally directing users to platforms where they can find and purchase desired items.

By working with partners and app developers, Magic Portal supports over 100 of the most used apps around the world, providing users with a seamless experience across platforms, while ensuring that users can enjoy the full potential of Magic Portal with their favorite apps.

Take a behind-the-scenes look at an inspiring AI practice

Embracing the open and collaborative nature of the AI ​​era, HONOR actively collaborates with industry partners, striving to bring more industry-leading technologies to the public. To provide insight into potential future capabilities, HONOR is implementing the open-source LlaMA 2 on-device AI within the HONOR Magic6 Pro, which is able to complete functions such as Q&A, text creation, and reading comprehension in an offline environment. Such collaborations within the industry can lead to a more imaginative future for users.

Demonstrating the possibilities that eye tracking on a smartphone can unlock in the future, HONOR revealed how it is possible to control a car hands-free through the HONOR Magic6 Pro eye tracking system that relies on artificial intelligence. The experimental concept shows how interaction between smartphones and AI-enhanced vehicles can go beyond screen or voice control, unlocking a realm of human-device interactions that hold enormous possibilities.

Experience professional-class sports photography with the HONOR Falcon camera system powered by artificial intelligence

As consumers look forward to an exciting year of sporting events, HONOR has made creating gold medal sports photos a priority, with improved shooting speeds and clearer shots. Introducing the new and improved HONOR Falcon camera system powered by an AI model trained with a database 28 times larger than the previous generation, HONOR Magic6 Pro features HONOR AI Motion Sensing Capture, an advanced AI recording algorithm that effortlessly predicts and captures key moments in ultra-high quality. The advanced HONOR AI Motion Sensing Capture of the HONOR Magic6 Pro surpasses the previous generation by covering a wider range of sports and activities such as jumping, dancing and martial arts, making it perfect for capturing exciting moments at sporting events and races.

In addition, the latest HONOR camera system features an outstanding 180 MP telephoto camera lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. HONOR Magic6 Pro also features a 50-megapixel ultra-wide-angle camera (f.2.0, EIS) and a powerful 50-megapixel main camera with variable aperture capabilities (f/1.4 and f/2.0, OIS), to capture fast, ultra-clear moments without compromising on to the question of details.

Unrivaled screen with HONOR NanoCrystal shield

With the most drop-resistant screen protector to date, HONOR Magic6 Pro boldly steps forward with improvements in the fight against scratches. Confirmed by SGS five-star certification for overall drop resistance in various situations, the screen uses advanced materials with 50% improved crystal density. This provides 10 times more drop protection compared to regular nanocrystalline glass.

In addition to its durability, HONOR Magic6 Pro features an industry-leading 6.8-inch LTPO Eye Comfort low-power display, which enables an exceptional viewing experience while prioritizing user well-being with a series of human-focused innovations, including the industry’s highest PWM dimming of 4320 Hz, dynamic dimming, customizable Circadian Night Display and Nature Tone function.

Powerful performance driven by innovation across multiple industries

HONOR Magic6 Pro is powered by the Snapdragon® 8 Gen 3 mobile platform, which brings 30% better CPU performance and 25% better GPU performance to new devices. Thanks to the Qualcomm® AI Engine, the AI ​​capabilities of the HONOR Magic6 Pro phone are supported extremely fluidly and stably, achieving a significant improvement of 98% compared to previous models. In addition, the Snapdragon® 8 Gen 3 mobile platform delivers an exceptional gaming experience with outstanding battery efficiency and features improvements that redefine powerful performance.

Recognizing the increasing importance of battery life for users who rely on their devices for extended use, HONOR stands out as the first brand to implement new battery innovations from other sectors into smartphones. Taking inspiration from the electric vehicle industry, HONOR brings the all-new second-generation HONOR silicon-carbon battery with HONOR E1, a battery management chipset to improve energy efficiency, to the HONOR Magic6 Pro. The 5600 mAh demonstrates exceptional low-temperature performance, so users can watch YouTube videos for 81 minutes at -20°C with only 10% battery left. In addition, with its 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge, users can charge the HONOR Magic6 Pro up to 100% in just 40 minutes, allowing busy users to quickly charge their devices on the go.

While establishing the excellence of HONOR Magic6 Pro’s advanced battery technology, this device won the distinguished 1st place in the DXOMARK global display ranking with the best score of 157 points. Also, with the first five awarded DXOMARK awards in 2024, HONOR Magic6 Pro presents outstanding capabilities in the field of camera, sound, display, battery and selfie capabilities.

Leveraging artificial intelligence to create an interconnected experience in all situations

Enabling an intelligent PC experience in all situations, HONOR has launched its latest AI-powered laptop, the HONOR MagicBook Pro 16, which has the power to enrich collaboration between different operating systems. Taking advantage of the improved performance brought by HONOR platform-level artificial intelligence with state-of-the-art CPU and GPU, HONOR MagicBook 16 Pro makes sharing notifications and synchronizing materials on HONOR smartphones, computers and tablets effortless with MagicRing, allowing for maximum convenience and easy availability.

Bringing the experience of all situations to a more compact device, HONOR also released its latest tablet, the HONOR Pad 9. It is equipped with an impressive 12.1-inch 2.5K HONOR FullView Display with a refresh rate of 120 Hz, an eight-speaker audio system implemented by HONOR Histen sound tuning technology. The HONOR Pad 9 is a feature-packed tablet that offers an exceptional user experience and distinctive design.

First look at the PORSCHE DESIGN HONOR Magic6 RSR

At MWC this year, HONOR not only officially unveiled the PORSCHE DESIGN HONOR Magic V2 RSR bendable smartphone for the first time on the global stage, HONOR showcased the first look at the Porsche Design HONOR Magic6 RSR, a smartphone that carries Porsche Design DNA. Regarding product specifics and market availability, HONOR will release additional information soon.

Color and prices

Designed for users who prefer elegant, modern style and timeless appeal, HONOR Magic6 Pro in black and green will be available on the Serbian market for pre-sale from February 26 to March 13 at a price of RSD 149,999 at operators and authorized retailers. Anyone who orders a phone during the pre-sale period will receive a HONOR Pad X9 as a gift. In order to realize this benefit, it is necessary to register via the following link after purchasing your Magic6 Pro device https://honorregistracijapoklona.rs/.

For more information, please visit the HONOR online store at www.hihonor.com.


HONOR is the world’s leading manufacturer of smart devices. Through its services and products, it strives to create a more intelligent world for everyone and to position itself as a global technology brand thanks to its innovations. With a primary focus on research and development, it is dedicated to developing technology that enables people around the world to thrive, giving them the freedom to achieve and do more. Its portfolio consists of high-quality smartphones, tablets, laptops and wearables to suit every budget. Also, these devices are innovative, premium, reliable and make everyday life easier for users.

For more information, visit HONOR online at http://www.hihonor.com or follow us at:






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