Irina Tomić: The term “seasonal hotel” is absolutely not worth it for us anymore

Irina Tomić, sales director of Blue Kotor Bay Premium Spa Resort, spoke at the “Summer 2023” conference panel about the innovations brought by the Hyatt franchise of which they have become a part.

“We are currently working on rebranding, it will be as if you have never had a hotel before. New website, new operational teams, new room names, new standards, everything new. As if that is not enough, we are opening an additional 150 accommodation units from June 1.” she said. She added that sometime from May 15, the capacities already started to fill up, which further enriched Boka itself and thanks to which they became the largest resort and the last one “that had the right to build anything down in the Bay of Kotor”. She points out that the epithet “seasonal” it no longer goes well with their hotel. “I think the term “seasonal hotel” is absolutely no longer worth it for us. This was supposed to be a peaceful year after covid, we don’t know what that means. We somehow created those good moments for ourselves, of course, around the rebranding and everything what’s going on, re-opening. This winter surprised many because, well, since mid-December, the hotel has been like May at the very least. Travels from the Chinese market have started again, it happened that I was able to make some new contracts with tour operators and online agencies at the end of the season, not expecting what will happen, that our daily reservation list is like the middle of the summer,” Tomić said.

This was supposed to be a peaceful year after covid, we don’t know what that means. We somehow created those beautiful moments for ourselves, of course, around the rebranding and everything that is happening, the reopening. This winter surprised many because, here, since the middle of December, our hotel has felt like May, to say the least. Travels from the Chinese market have started again, what happened was that I managed to make some new contracts with tour operators and online agencies at the end of the season without expecting what would happen, that our daily reservation list is like in the middle of the summer,” Tomić said. The recording of the entire conference can be viewed HERE. This was supposed to be a peaceful year after covid, we don’t know what that means. We somehow created those beautiful moments for ourselves, of course, around the rebranding and everything that is happening, the reopening. This winter surprised many because, here, since the middle of December, our hotel has felt like May, to say the least. Travels from the Chinese market have started again, what happened was that I managed to make some new contracts with tour operators and online agencies at the end of the season without expecting what would happen, that our daily reservation list is like in the middle of the summer,” Tomić said. The recording of the entire conference can be viewed HERE. This winter surprised many because, here, since the middle of December, our hotel has felt like May, to say the least. Travels from the Chinese market have started again, what happened was that I managed to make some new contracts with tour operators and online agencies at the end of the season without expecting what would happen, that our daily reservation list is like in the middle of the summer,” Tomić said. The recording of the entire conference can be viewed HERE. This winter surprised many because, here, since the middle of December, our hotel has felt like May, to say the least. Travels from the Chinese market have started again, what happened was that I managed to make some new contracts with tour operators and online agencies at the end of the season without expecting what would happen, that our daily reservation list is like in the middle of the summer,” Tomić said.

The entire conference can be viewed HERE.

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