Jelena Živanović, Sales Manager, Gebrüder Weiss Serbia: Digitalization and digital infrastructure development

We have so far developed a number of solutions in this area, such as digital load measurement or the use of artificial intelligence in transport planning

The latest product that we will soon offer is ETA (Estimated Time of Arrival), a unique service on the market that provides the user with real-time information on the status of the shipment.

How did Gebrüder Weiss respond to the challenges that Covid-19 imposed on the Serbian economy performance?

For the transport and logistics industry, the pandemic brought increased demand for certain services, which required us to react quickly and to adapt. From the very beginning, we have taken all necessary measures following the recommendations of the competent authorities to create a safe working environment. Thanks to the stable business infrastructure and commitment of our employees, we have continued to provide high-quality services. We have ensured an uninterrupted flow of supply and remained firm support to our customers, offering them solutions that have enabled them to maintain their business even under the altered circumstances. We have also established a central Situation Centre thanks to which we have regularly briefed our clients regarding current events in the markets where we operate.

What are the capacities of your Home Delivery service? What are your target users?

Last year, the home delivery service was one of the drivers of successful business results, recording a growth of 24%, which makes it one of the key services in our portfolio. The concept brings together a team of 500 employees and a fleet of 270 vehicles. During 2019, we delivered about 1.1 million products to end-users in Austria and Eastern European countries. The global trend is also noticeable in the domestic market, where the annual growth rate of the number of shipments is 8%, while in the first quarter of 2020 this percentage was 11.25% This development is related to the online commerce growth trend. Logistics efficiency is one of the critical factors of its success, where our service, in addition to the delivery of goods to the home address, often includes logistics activities that follow or precede the delivery process.

 How does this service stand out from the competition, and how do you intend to develop it?

Home Delivery service is specifically created within our company and is applied according to the same standards in each country. We presented it to the Serbian market in 2015, and since then, we have been continuously working on its development, focused on providing our clients with a high quality service. We expect that the positive trend recorded by this service will continue, and we are ready to adjust our capacities accordingly.

What new services you have offered or intend to offer online to your partners and customers?

We are currently focused on digitalization and digital infrastructure development. We have so far developed a number of solutions in this area, such as digital load measurement or the use of artificial intelligence in transport planning. The latest product that we will soon offer is ETA (Estimated Time of Arrival), a unique service on the market that provides the user with real-time information on the status of the shipment. Unlike previously available solutions that involved personal contact, ETA is a self-service software tool that provides customers with up to date status of the expected arrival of the shipment. The calculation of the scheduled time is based on the shipment identification code and GPS parameters, taking into account the type of vehicle, infrastructure, traffic jams, stops or changes in the order of delivery. By developing such software solutions, we provide a transparent delivery process to our customers and create added value to the service rendered, which affirms our position as an innovative pioneer in logistics.

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