Jovan Purar, General Manager of MK Group: Our longstanding commitment is to digitizing most of our business processes

All our business activities in the segment of finance, accounting, legal affairs, HR and administration can be entirely carried out from home

Our factories have reorganized their operations following the recommendations of the Government of the Republic of Serbia and the nature of their activities. MK Group continues its operations in extraordinary circumstances, said Jovan Purar, General Manager of MK Group.

1. How have you organized your business activities since the beginning of the state of emergency?

MK Group continues its operations in extraordinary circumstances. Those employees, who, due to the nature of their job can work from home, are doing so, while the employees who are needed in their workplaces are provided with the highest possible level of protection and safety at work.

Our longstanding commitment to digitizing most of our business processes has ensured regular operations to a great extent. Namely, all our business activities in the segment of finance, accounting, legal affairs, HR and administration can be entirely carried out from home.

Our factories have reorganized their operations following the recommendations of the Government of the Republic of Serbia and the nature of their activities.

Employees in our agrarian, sugar and meat segments have been regularly working and there are no significant problems in these sectors.

In terms of banking, e-banking and the digitization of processes, which we have worked on a lot in the past, they are now all showing their strength.

AIK Banka has successfully has organized branch operations on weekends, provided additional services, expanded contact centre activities, ensured smooth and regular operation of ATMs, as well as increased use of digital banking services.

Regarding the hotel sector, all our hotels in Serbia, Slovenia and Croatia are temporarily shut down following the orders of the state authorities.

Planned events and group visits have been postponed for some other time, when the situation in the country and the region becomes stable.

2. How do you spend your private time during the pandemic?

Like most citizens in this situation, I spend my private time at home, with my family, adhering to the prescribed measures. I try to use this time to do all those things that I did not have enough time for in the ordinary circumstances.

3. What are you going to do first after the state of emergency is abolished?

I will first meet with my closest associates at the company and visit all the employees in our key companies to thank them for their courage and loyalty during the difficult period.

However, I can already see that the employees of MK Group have once again demonstrated the best human qualities in extremely difficult conditions, as well as their courage, perseverance and dedication.

4. How is the Covid-19 pandemic going to affect further operations of the biggest companies in the region including yours?

We expected this situation to have an impact not only on our business and the entire Serbian economy, but also on the region and Europe.

In the state of emergency, MK Group has made every effort to ensure optimal production and meet not only domestic, but also export needs.

After the state of emergency is abolished, I expect all our production facilities to work at full capacity and the even greater commitment of the entire MK Group to show that, in the period ahead, we can overcome all the difficulties caused by the Covid-19 pandemic.

5. How did MK Group contribute to the fight against Covid-19 pandemic?

MK Group has, so far, donated 43 million dinars towards the fight against the Covid-19 contagion.

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