The sixth national festival of integrated communications KAKTUS 2020, organized by the Marketing Network, will be held on November 3 and 4 in Belgrade, under the slogan “Unique in being different”.
This year, the emphasis of the festival is on people who work in the advertising industry, regardless of whether they are on the side of an agency or a company, and who build their profession every day and leave a mark in society with their works. The new visual identity in the collage technique is a real refreshment in the communication of the CACTUS festival, which is already traditionally signed by the Ovation BBDO agency.
“Advertising is the PEOPLE who work in this profession. This year, the CACTUS 2020 festival is just celebrating people, individuals and teams, their diversity, talents, interests, expertise, creativity and ability. We celebrate people who write the history of the advertising industry in Serbia every day and leave an indelible mark on society. This year is especially difficult for our industry and the people who work in it, so we believe that it is important to support them in this way and highlight their potential, “said Ivana Parcetic Mitic, founder and CEO, Marketing Network.
As in previous years, CACTUS 2020 will offer participants a quality and diverse program from various areas of integrated communications, and the world’s largest creatives and the most influential individuals in the communications industry have already confirmed their participation. This year, the traditional CACTUS awards will be given to companies and agencies for the best and most professional individual and integrated campaigns in the past year, and the competition is open until September 20. In addition, we will award young talents, within the humanitarian competition CACTUS Talents (powered by Delta Holding).
The CACTUS 2020 festival was supported by over 45 media houses from the entire region, as well as the companies Mercator S, Apatinska pivara, Pepsico – Marbo Product and Jaffa Crvenka. The gold sponsor of the festival is Delta Holding, the silver sponsor is Forma Ideale, while this year the bronze sponsor is Mastercard. The partners of the festival are the agencies – Direct Media United Solutions, Ovation BBDO, Headline, Degordian, Info Media Group, Alma Quattro and DPC Group. The festival was also supported by Nova Communications, Digital Element, Chameleon Ruma, Propix and the Serbian Association of Managers.