Marketing network on November 12th and 13th at the Hyatt Regency Hotel in Belgrade is organizing the fourth national festival of integrated communications – KAKTUS 2018. Under this year’s slogan “Idea is nothing without execution!”, The accent of the festival will be on quality and timeless executions, without which none the idea could not survive. Like last year, KAKTUS 2018 will offer participants a quality and diverse program in various areas of integrated communications, as well as a review of the latest world trends, and the festival will be opened by Marcelo Padoca, creative director at David & Goliath Los Angeles (USA).
The first day of the festival will feature interactive lectures and sessions of eminent experts from Europe and the world, among which are Harjot Singh, Chief Strategy Officer, McCann Worldgroup EMEA (UK); Gabriela Lungu, Founder, WINGS Creative Leadership Lab (CZ); Michael Maslov, General Director and Partner, Ketchum Moscow (Russia) and Fabien Aufrechter, Lead, Havas Blockchain (France).
On the second day of the festival will be organized THINK TANK workshops, as well as the debate on the topic of programmatic advertising organized by Direct Media agency. In addition, the annual award of the KAKTUS 2018 Professional Awards will also be held. The awards are awarded in 25 categories, and they receive organizations, companies, institutions and agencies for the highest quality and most professional individual and integrated campaigns in the past year. Who will receive this year’s KAKTUS awards will be decided by an expert jury consisting of 26 prominent professionals from creative, PR and digital agencies from Serbia and the region.
“For over four years now, the marketing communication market in Serbia has had its own national festival, in which only the best-quality ideas, those that move the borders of the profession and strive towards a better future, are celebrated. This year we continue with a better quality program, great speakers, new experiences and by highlighting the ideas that exist,” said Ivana Parčetić Mitić, founder and editor of the Marketing Network portal and reminded that the application for the KAKTUS Awards is open until September 22nd.
The KAKTUS 2018 Festival has supported 30 media companies from the entire region, Mercator S, Marbo Product, Jaffa Crvenka, Sberbank, CAR: GO, AVON, Delta Holding, Zlatiborac, Coca-Cola HBC Serbia, Doncafe, Huawei Serbia and the Orbit brand. Microsoft Serbia is bronze sponsor, while HEINEKEN Serbia is now a traditional friend of the festival. Festival partners are Direct Media, Ovation BBDO, Headline, Degordian, DPC Group, SuperDot, Alma Quattro, Smart + Research, Info Media Group. The festival was supported by Nova Communications, Led Media BiH, Propix and Chameleon.
For more information about the KAKTUS festival, visit www.kaktus.rs.