Milenko Janković, CEO at MOL Serbia: Customers are the focus of everything we do

During the previous year, which brought challenges in all fields, we have opened five new service stations, and we are planning to maintain similar progress this year as well.

MOL Serbia appointed Milenko Janković as the new CEO of the company in April this year. Mr. Janković has more than 20 years of experience in various management positions. We talked with Mr. Janković about the successful results of MOL and further goals of managing this company.

Milenko Janković, CEO at MOL Serbia

After 20 years of experience in various managerial positions, you came to the position of CEO at MOL Serbia. On what principles do you base your business attitude and what goals have you set for yourself in the new position?

Customers are the focus of everything we do. By expanding the network and increasing the number of stations, we strive to get closer to them and offer them our products and services. In five years, I would like to increase significantly the number of locations and stations, which will provide us one of the leading positions on the market. MOL Group’s 2030+ Shape Tomorrow Strategy defines the goal we are aspiring for- to become a digitally oriented leader in consumer goods retail and a provider of innovative mobility services. In order to achieve that, it is important to work on building a team that is ready to respond to all challenges. That is why one of my priorities is to invest in people, in a top-grade team of professionals who recognize MOL Serbia as an employer that helps their professional development and appreciates the commitment to mutual success.

One of the main goals of MOL Serbia is to expand the retail network. What has been done so far, and what is planned for the future?

Serbia is an important market for MOL and in accordance with that, we are looking for opportunities for further growth and expansion of the retail network. During the previous year, which brought challenges in all fields, we have opened five new service stations, and we are planning to maintain similar progress this year as well. The first in a series of stations we have opened this year was in Temerin.

The company has begun to transform its service stations six years ago based on the Fresh Corner concept. How much has this concept contributed to the quality and integrity of the services, but also to customer satisfaction?

Refuelling is only one part of the service that customers expect at the service station. What customers state as their expectations based on our research include also pleasant atmosphere, top quality service, as well as additional facilities such as – a terrace, children’s corner, and an offer of warm meals.

First Fresh Corner has been opened at our service station Horgoš 2, five years ago, and today we have 27 Fresh Corners in the MOL Serbia network. In accordance with the 2030+ Strategy, our idea is to further develop this concept in Serbia with the additional enhancement of the offer in order to become the number one choice for customers.


“Our goal is to offer customers high quality fuel that will contribute to the preservation of the engine and its extended service life”


As a part of the regional network, Fresh Corner has brought top quality service that is common to all our facilities, with an offer customized to the local tastes. Customers can enjoy quality coffee, fresh hot dogs, sandwiches, pastries, or take a break at our highway stations and try one of the warm dishes.

It can be read on various forums that customers state that MOL fuel is of exceptional quality, and given that fuel plays a key role in preserving the functionality and efficiency of the engine, what makes MOL fuel so high quality?

Engine reliability, longer service life and quality fuel are extremely important to our customers. That is why we are constantly working on improving MOL EVO and EVO Plus fuels, as well as the MOL EVOTECH formula, which we have enriched with additional amounts of additives. Our goal is to offer customers high quality fuel that will contribute to the preservation of the engine and its extended service life. MOL EVO and EVO Plus fuels which are offered at our service stations come from MOL Group refineries. That gives our customers additional security when it comes to product quality. The customers recognize the quality of our fuels and we are proud of that. The strategic goal set by the long-term Strategy of the MOL Group 2030+ is to sell kilometres instead of liters and be ready to expand the offer with alternative fuels.

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