Nelt and Polimark Join Forces for Further Market Growth

Nelt, one of the most successful regional business systems in the area of logistics and distribution, launches a new partnership with Polimark, aimed at expanding in distribution portfolio in Serbia.

Expectations are highly optimistic, including revenue of EUR 34 million and more than 60 new jobs created in the first year.

“Based on the tradition, values and vision for the future we share with Polimark, we believe that join success is ensured. I am certain that high-quality field work and achieved results will fully justify the trust of Polimark and our customers in the market of Serbia. The Nelt Group has long-standing experience in distribution and an exceptionally strong network, as key factors for the launch of a successful partnership with Polimark. It is also important to note that, as both companies are focused on innovation and product quality, we will join forces to provide the market with an even better and richer portfolio, available in even more regions and stores in Serbia,” said Robert Jenovai, Executive Director for the Serbian market in the Nelt Group.

Polimark was established in je 1989, with the production of the first brand launched in 1992. For more than 30 years, it has been operating successfully as the largest condiment producer in the region. The company’s constant focus on product quality has resulted in the leading market position.

“We will continue to focus on quality, production, brands and export, while the distributor’s task is to make our portfolio even more available through its services. I am certain that we made the right move, as the partnership with Nelt guarantees a step forward in distribution and market share. This partnership represents a milestone for both companies, creating new opportunities for growth and expansion in the market of Serbia, at satisfaction of all our consumers”, said Vojin Starčević, Polimark’s owner.

In addition to the renowned brands of ketchup, mayonnaise and mustard, Polimark also produces a wide range of products such as table and spread margarines, cooked and canned tomato, various sauces and dressings, universal spices, cooking cream, and whipped cream. Polimark’s daily production capacity has increased from the initial 120 kg to the impressive 140 tonnes, with more than 50% of products marketed outside of Serbia.

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