The Zlatibor Tourist Board, the Municipality of Čajetina, and the Color Media Communications Company held a promotion of a luxury, bilingual issue of Hello! Travel: Zlatibor magazine. A number of guests assembled at the Stanica 1884 restaurant in Beograd to attend the magazine promotion. Deputy President of the Municipality of Čajetina, Bojana Božanić, Director of the Zlatibor Tourist Board, Vladimir Živanović, and President of the Color Press Group, Robert Čoban gave welcome speeches.

“This summer, we are going to celebrate 125th anniversary of organized tourist activities in Zlatibor which is one of the reasons why we wanted to launch a special issue of Hello! magazine dedicated to this popular tourist destination. Hello! Travel: Zlatibor is the fifth edition in this series. In the last two years, we launched special issues dedicated to Budva, Montenegro, Novi Sad and ski resorts in Serbia. We are going to complete oursixth edition soon called Hello! Travel: Vojvodina. We deeply believe that investing in tourism is one of the most important development directions for our country and we, as a publishing company, are going to try to continue positively contributing to that”, said Robert Čoban in his welcome speech. At the promotion, the guests had an opportunity to enjoy in the wines from the Matalj Winery, finger food from Zlatiborac, Carlsberg beer and the beautiful ambiance of the STANICA 1884 restaurant. STIV DUO were in charge of musical entertainment. The promotion was attendedby the Ambassador of Israel, H.E.Ms Alona Fisher-Kamm, Director of the Serbian office of the European Investment Bank, Dubravka Negre, Duško Krsmanović from CMS, ballerina Drina Pešić, journalist Vanja Bulić, publicist Žarko Jokanović with his wife, actress Milica Milša and other diplomatic, economic and cultural figures.This special edition covers the history, culture, tourist attractions and the overall tourist offer of the Zlatibor Mountain. There are also interviews with famous people and photographs from their private collections that were taken on Zlatibor. This bilingual issue will be soldin Serbia, Macedonia, Bosnia and Herzegovina and Montenegro, and will be available in tourist facilities on Zlatibor this season.


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