The sixth Italian Design Day (IDD), an initiative promoted by the Ministry of Foreign Affairs and International Cooperation in cooperation with the Ministry of Culture, the Association for Industrial Design (ADI), the Compasso d’Oro Foundation, the ICE, Confindustria Serbia, the Milan Triennial, the Milan Furniture Fair, the Federlegno Arredo Association and the Altagamma Foundation, was marked in Belgrade today, in celebration of the excellence of Italian design worldwide.
“Re-generation – Design and New Technologies for a Sustainable Future” was the theme of the 2022 Italian Design Day and was chosen to highlight one of the main challenges that design must address – promoting a lifestyle transition that combines functionality and well-being with sustainability and environmental impact while regenerating – ideologically and in practice – objects and spaces.
On that occasion, and in cooperation with the Museum of Applied Arts in Belgrade and the Faculty of Architecture, the Embassy of Italy in Belgrade, the ICE office in Belgrade and the Italian Institute of Culture in Belgrade, together with the Italian-Serbian Chamber of Commerce and Confindustria of Serbia, AUNDE held a conference titled ‘Italian Lighting Technology: Smart Lighting for Smart Cities – Italian Excellence in Made-to-Measure Lighting’,
Speaking about this topic, the Italian Ambassador to Serbia, Carlo Lo Cascio, reminded that light is an essential element “not only to make our environment – offices, schools and homes, but also museums and hospitals – as functional and sustainable as possible but also to improve our well-being with objects of the highest technical and aesthetic quality.”
During the two conference segments, the ‘ambassador’ of Italian design in Serbia in 2022, Professor Corrado Terzi, an architect specializing in lighting design, spoke about how lighting technology is increasingly being validated as a new apex of design that combines innovation, craftsmanship, creativity, environmental sustainability, energy efficiency, psychophysical well-being and urban health. Many conference guests included professor of light design Marco Palandella, the CEO of Coelux, Paolo Di Trapani, art historian of Borghese Gallery in Rome, Marina Minozzi, an art historian from Galleria Borghese, Giulia Marzani, who has been involved with the EnlightenMe project implemented by the Alma Mater University from Bologna, as well as director of BUCK Lighting, Darko Budeč, who all spoke at the conference.
The event was also attended by Assistant Minister for Cultural Heritage and Digitalization, Danijela Vanušić.