Direct Media has won worldwide recognition: Silver Warz for innovative communication

In one of the largest festivals in the field of marketing communications Warz Innovation Award, was won by Direct Media System for the project “Start, Slovenia!”.

In the fierce competition of global agencies, the campaign of the Direct Media System Slovenian Office won the silver award as the only project awarded for this part of Europe. On the “Start, Slovenia” the leaders in their fields: Direct Media and partner agency BBDO Formitas, store chain Spar and Slovenian television POP TV, have all joined forces to help young entrepreneurs to market innovative products to market. It is designed in a new TV format in which the young entrepreneurs have an opportunity to showcase their products and educate viewers about starting their own business. After the end of the series, viewers have chosen the best product, a retail chain signed a contract on placement in its stores.

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