Premiere of the Film ‘THE HOUSE OF GUCCI’ at Ušće

We have been waiting for a long time to indulge in the magic of film, the darkness of cinema and the sweet expectation of a great film story surrounded by the aroma of popcorn. And we have finally made it! The movie “The House of Gucci” has been attracting worldwide attention since the shooting was announced. We carefully watched every trailer out there and got a sense of what a great movie it is. We were finally able to see a special screening of the film, which was organized in cooperation with the Cineplexx cinema and UŠĆE Shopping Center.

Before the screening, an exclusive cocktail party was held at the UŠĆE complex, in the UŠĆE Tower 2 office building, which was a prequel to the film in which intrigue, betrayal, ambition and love are intertwined. That is why the party venue was decorated with muted shades of green, red and gold, with prints and details that have been synonymous with the Gucci fashion house for decades. Since glamour and luxury are at the centre of this film story, the party guests in Belgrade were given the opportunity to be among the first to immerse themselves in the world of high fashion and top-notch film artistry. The guests included prominent figures from the world of fashion, culture and business such as Ines Janković, Sreten Radović Milica Opačić, Ana Stanić, Mates-i, Tamara Paunović, Dunja Jovanić and Jovana Joksimović.

Renowned DJ Aleksandra Duende was in charge of the musical warm-up while the guests were hob-nobbing in eager participation of what the film was going to be like. As the screening started at the Cineplexx cinema, it became clear that this was one of those cinematic achievements that you have to see for yourself to fully experience the power of the film, and especially the masterful acting by Lady Gaga, Adam Driver, Al Pacino, Selma Hayek and Jared Leto. The story has been well-publicized, but the details, the fantastic shots, the superb film photography and maestro director Ridley Scott utterly fascinate and captivate the audience. This is definitely the film of the season, which premiere took place at the favourite shopping destination in Belgrade – the UŠĆE Shopping Centre. The audience at the Belgrade premiere agreed that ‘The House of Gucci’ is a must-see.

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