Early bird applications – until May 1st
The Direct Media Academy Educational Conference, which will be held from May 28 to May 30 in Madlenianum, will present the marketing profession and all the lovers of the media, marketing and communications the latest trends in the industry.
Under the slogan “New era of communication”, a three-day training organized by DIRECT MEDIA United Solutions, deals with technologies, media and innovative management in the renaissance of communications that are at work.
On two modules, through lectures and interactive workshops, with top domestic lecturers and guests from abroad, participants will master specific tools and strategies for successful communication in the new era.
Two modules: Media and Branding
The “New World of Media” module, led by Marija Matic, Data & Communications Director DIRECT MEDIA United Solutions, answers questions about the future of television, digital, social networks, the role of data in communication.
Module “New branding – Hocus experiment” will be led by Mitja Tuskej, a strategist at Ascanius Media Slovenija, a affiliate of DIRECT MEDIA United Solutions. Mitja will present a new concept of branding and give participants a framework and tools for transition into innovative branding strategies.
Only for the participants of both modules, one of the best coaches in the world, Ravid Kuperberg of the Mindscapes Agency in Israel will hold a four-hour workshop on the topic “Cracking the Codes of Creativity and Innovation” or “How to Decipher Creative and Innovative”. At the workshop, students will learn to decipher the codes behind the most creative and successful campaigns and how to apply this knowledge to their brands and business.
World names on the Festival Day
In the era of connectivity, the Festival Day of the Academy, which is being held on May 30th, is reserved for a series of lectures not only of the world and domestic names from the advertising industry, but also from other closely related branches.
In addition to Ravid Kuperberg, who prepared a lecture titled “The Story of StoryTeching” or “How To Bring Innovative Technology to an Effective Narration”, the audience of the Festival Day will listen directly to our celebrated artist, Dragan Bjelogrlic, about where we are on the map of world productions and innovation in the field of film art. Srdjan Đurđević, director of the United Group’s R & D team, will learn that modern technologies – machine learning and artificial intelligence – are used in the processing of TV content, and Vladimir Vulić, co-founder of Digitalizuj.me and Spark.me, will talk about a new model of management in digitally transformed companies.
Early applications last until May 1st via the website www.directmediacademy.com. Students have a special discount, and the proceeds from the sale of registration fees will be paid for humanitarian purposes. Revenue from DMA 2018 was donated to NURDOR.
This year’s Direct Media Academy is dedicated to marking the 500th anniversary of the death of the Renaissance era symbol, a versatile genius and visionary – Leonardo da Vinci.
Step into the new era of communication!
Sign up at www.directmediacademy.com