Bumseop Lee, the new regional CEO of LG for Central and Eastern Europe

Bumseop Lee has been appointed as the new regional president of LG Electronics (LG) for Central and Eastern Europe, with a branch office in Budapest. New Regional President will coordinate the activities of the company in ten countries, which in addition to Serbia include Hungary, Slovenia, Romania, Bulgaria, Croatia, Albania, Macedonia, Bosnia and Herzegovina and Montenegro.


Before he took the new position, Bumseop Lee was president of the company LG in Romania, while before that he gained experience by working in subsidiaries in Eastern Europe, North America, and in the Member States of the Community of Independent States, as well as in the Middle East and Asia. The vision of the new regional president is to strengthen the leading position of LG in the markets of Central and Eastern Europe nurturing local talents and teamwork, and present and introduce technological innovations. When it comes to innovative products, it is important to mention a range of modern devices recently presented at the International Consumer Electronics Show (CES) 2017, which brought the company 21 CES award. His spare time Lee carries out playing sports – he prefers tennis and table tennis, or travelling, when he uses every moment to enjoy nature.

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