Companies remain competitive by pursuing business model innovation

The conference dedicated to corporate innovation has gathered more than 350 participants in Belgrade, with the idea of presenting ways in which companies can remain competitive in the market and find new revenue sources.

In his welcome address, Kosta Andrić, CEO, ICT Hub, highlighted the importance of networking and connecting people and asked participants to devote a minute of their time to a person they had never met before, explaining the importance of connections among people to the success of each transformation. He believes that “companies that will survive in the future will survive primarily because they will understand how they should manage innovation, dispose of resources – tangible and intangible – and apply current innovation practices. Also, it is essential for companies to define their mission and vision, since only full commitment to that mission will ensure a strong enough motive for continuing efforts in the market, and create a constant need for refining and modernizing the business model.”

One of the most significant events in the country dedicated to innovations in the corporate sector also provided a global overview of innovations and presented case studies on successful innovations in Serbia and its neighbouring countries.

“For a fast-growing industry such as ours, monitoring trends is imperative,” Stefan Lazarević, General Manager, NCR Serbia pointed out. “We follow market trends and are open to sharing experiences with global corporations as well as with local companies and startups, which are innovation leaders today.”

Speaking about the need for companies to adapt quickly to market changes, Filip Horvatcorporate innovation consultant, commented on numerous changes had already occurred, “We have invented new materials and new sources of energy, the view on money and information has changed. We see that everything is changing; therefore, we need to change our processes, make them agile, implement brand new strategies and change companies, or establish new ones. ”


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