Culture For All

Application msu Art: The largest virtual exposition of works of art from the Museum of Contemporary Art allows you to enjoy the art of 20th and 21st centuries

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When was the last time you were at a show? Watched or listened to  a concert? Excuses such as lack of money for expensive tickets  “crumble” when it comes to free cultural events.

In order to display the most precious part of the Museum of Contemporary Art the public under the motto “The biggest virtual exhibition of works of art,” McCann Belgrade and Huge Media have developed an application that will allow everyone to enjoy works from the rich collections of the museum. The application is called msu ARt  and it transforms formats such as billboards, city lite or print ads into a virtual reality and works of art, thus forming virtual collection of the Museum of Contemporary Art.

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All you need to do is to download free application msu Art to your android phone, scan ad or billboard, and the screen will display a collection of art from the MSU together with additional interesting information on the specific work and/or author of the work.

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Each scanned advertisement reveals a new work of art whose details can be enjoyed. For now, it is possible to scan the billboards, city lites, print ads of the companies that supported the action, such as Coca-Cola, mts, Delhaize Serbia with its brands Maxi and Shop & Go, Bambi Plazma and Halkbank. Information about the ad positions and billboards that can be scanned is available on the map that is displayed in the application.

Enjoy the works of art from the Museum of Contemporary Art!

The application can be downloaded at Google Play app store at:
Video can be viewed at the following link:

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