The largest and most important regional conference dedicated to digital and interactive marketing, Digital Day, which was held in Belgrade Youth Centre, brought together eminent speakers and the country and the region, who spoke about trade on the Internet.

Digital Day 2017 covered everything from theory and training to analyses and practices. 12% of Internet users in Serbia use ad blockers, but Serbia is on the same road on which the United Kingdom was ten years ago. Although the general opinion is that Serbia has not accepted digital in general, Jonathan Francis Zoo from the Google team said that we were greatly wrong. Our users visit news portals with 27% more than the British, and even spend 10% more time online, but due to a stronger economy in the UK on digital advertising they spend about 100 times more money. Users in Serbia accepted the digital market, it is necessary for someone to inform advertisers about it.

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